Front Pocket Wallet Inc. Introduces the Original Front Pocket WalletTM, Launches the Captain WilliamTM Brand and a New Website

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Front Pocket Wallet Inc., an emerging Cincinnati-based manufacturer and distributor of fashion accessories, has announced its new Captain WilliamTM line of fashion wallets for men and women. Front Pocket WalletTM and the NiteLife WalletTM have been successfully market tested with consumers, and are now being introduced to consumers online at http://www.frontpocketwallet.com .

For Immediate Release

CINCINNATI, OH October 12, 2004 – Front Pocket Wallet Inc., an emerging Cincinnati-based manufacturer and distributor of fashion accessories, has announced its new Captain WilliamTM line of fashion wallets for men and women.

Front Pocket WalletTM and the NiteLife WalletTM have been successfully market tested with consumers, and are now being introduced to consumers online at http://www.frontpocketwallet.com .

Designed to fit comfortably inside a front pocket, The Front Pocket Wallet is patented and comes in three colors. A slightly smaller version “The NiteLife WalletTM” is designed especially for women, and is available in five attractive colors. Despite their ultra thin size, The Front Pocket Wallet™ and the NiteLife Wallet™ can both hold currency, credit cards, and license securely while still being stylish and allowing maximum comfort. The wallets are made of top quality full grain cowhide and have no metal parts or magnets. The Original Front Pocket Wallet is available in black, brown, and tan. The NiteLife Wallet is available in black, red, green, blue, and tan. The suggested retail price for both is $39.95 USD.

The Front Pocket Wallet™ and the NiteLife Wallet™ can be purchased online at http://www.frontpocketwallet.com .

The inventor and founder, William Morehead (Captain William) attributes The Front Pocket Wallet’s success to fashion consciousness and to Baby Boomers’ concern for optimum health and their desire for looking fit and slim. “The big bulging wallet in the back pocket looks bad, is subject to theft, and is cited by doctors and chiropractors to create back problems, including sciatica,” says Captain William.

Front Pocket Wallet Inc, based in Cincinnati, OH, began selling its fashion wallets online in 2002. Morehead, who actually would prefer the title of "Inventor Guru," has only had two returns, despite several thousand being sold with a 100% satisfaction guarantee.

Morehead tells how he created the Front Pocket Wallet prototype when a friend was fumbling through his pockets for his license, credit card, and receipts. Morehead created a 3 pocket makeshift wallet from a plastic airline ticket folder. Several years later, he patented his idea. He trademarked it as the Original Front Pocket Wallet and began manufacturing it. Initial sales were to local businesses to use as holiday gifts and to local specialty shops. Then in 2002, he began selling it online via his first website. In early 2004, a friend who was a former Proctor and Gamble brand manager told Morehead that he needed to have an identifiable brand name and logo. As Morehead was a former military officer, he created the brand “ Captain William.”

The Captain William line currently includes the Original Front Pocket Wallet, The NiteLife Wallet™, and will soon include The Caribbean Wallet™, and Caribbean Key Ring™.

Morehead will also soon publish a money tips booklet called "Simplify your Wallet and You’ll Simplify Your Life!" “Our mission is to develop, manufacture, and distribute unique personal fashion accessories,” says Morehead. “More patents are pending and new products are in testing.”

Morehead says, "We've had an incredible reaction to the Front Pocket Wallet from both men and women across the USA. There have even been orders received from Europe and the Far East. Our patented Front Pocket Wallet is the slimmest, most fashionable leather wallet on the market. It was designed to give maximum style and comfort, as well as greater security."

An attractive retailer program is available. Interested wholesalers and retailers are invited to contact Bill Morehead directly. For more information about Front Pocket WalletTM, Nite Life WalletTM, and other Captain William products, visit the company’s website at http://www.frontpocketwallet.com or contact Bill Morehead at (513) 281-3466 or fax 513-281-3577.

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Company Contact:

William Morehead

Front Pocket Wallet, Inc.

2600 Cleinview Ave, Suite 3

Cincinnati, Ohio 45206

http://www.frontpocketwallet.com
info@frontpocketwallet.com

513-281-3466

fax 513-281-3577

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