Opt-in email marketing is an effective means to achieving sales and marketing goals
New York, NY (PRWEB) October 6, 2004
Relevance Technology, Inc., a provider of communication and marketing solutions for website owners and consumers today announced that it will be offering two free service options for the Deliverent.com email and viral marketing platform Â giving website owners and marketers the opportunity to experience and measure the business impact of the Deliverent.com publicity engine.
With Deliverent, website owners and marketers can literally drive their web pages to interested subscribers instead of expending resources to drive traffic to their website. Through its unique JKN (http://www.jkn.com) viral engine, Deliverent.com enables marketers to build their opt-in subscriber base for a truly CAN SPAM compliant email marketing and consumer-generated media solution.
Deliverent.com is a web-based self-service application that lets even non-technical website owners publish email campaigns without the need for software installation. Using Deliverent, marketers can conduct one-to-one relationship marketing programs such as special promotions, games, newsletters, event announcements, blogs Â even publish shopping-cart enabled web pages to opt-in subscribers, with no HTML conversion required. Email campaigns can be scheduled in advance, while already published messages can be modified and re-published to subscribers and all downstream viral recipients for an unprecedented level of control. The real-time reporting module gives marketers the insight they need to closely monitor resources and make fast, intelligent decisions.
According to eMarketer, just over $218 million was spent in 2003 on email advertising in the US, and it predicts that this number will climb to $252 million in 2004 and $297 million in 2005. And, the top three challenges cited by North American marketing decision-makers regarding email marketing are spam and other email filters, email inbox clutter, and development of qualified email lists. Deliverent.com effectively resolves these challenges, and gives marketers the platform they need to maximize the return on their email and viral marketing investments.
"Opt-in email marketing is an effective means to achieving sales and marketing goals," says Bill Stranges, Sr., Vice President of Operations of Relevance Technology, Inc. "Deliverent.com is a channel through which marketers can cost-effectively attract, retain, and grow opt-in subscriber lists by delivering relevant content to subscribers and giving these individuals the tools they need to enable information to flow naturally to others they know. With DeliverentÂs unique ability to distribute live web pages via email, marketers have the opportunity to channel their site to qualified traffic while ensuring the privacy protection of all information recipients."
To encourage owners of both small and large, complex websites to try the service, Deliverent.com offers two free service levels to accommodate email volume needs:
1. The Deliverent Free Test Drive allows marketers to publish 50,000 emails per month for 2 months at no cost whatsoever. Sign-up at http://www.deliverent.com/viralmarketing.htm
2. The Deliverent Free Service Level allows marketers to publish 2,500 emails per month, for as long as the marketer likes. Sign-up at http://www.deliverent.com/viralmarketing.htm
Once website owners experience the business impact of the Deliverent.com email and viral marketing solution, there are a variety of upgrade options Â depending on the quantity of emails that will be sent monthly. As Deliverent contributes to a dramatic growth in opt-in subscribers, companies can continue to upgrade their service level at any time.
Setting up a first email campaign in Deliverent takes a few easy steps (see the Deliverent Quick Tour at http://www.deliverent.com/quicktour.htm). From there, managing opt-in lists and subscriber relationships is simple and painless. With Deliverent.com, permission-based email marketing is the key to building lifelong relationships with customers and for generating new and qualified leads.
About Relevance Technology, Inc.
Founded in 2000, Relevance Technology is a privately held company located in New York. Relevance Technology provides communication, marketing, and outreach solutions to businesses, marketers, content providers, and consumers. Deliverent.com and JumpKnowledge are services of Relevance Technology. For more information, visit the Deliverent.com website at http://www.deliverent.com and the JumpKnowledge website at http://www.jkn.com, or contact William C. Stranges, Sr. at (877) 335-8768.
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