HYDROLogic® Taps nParallel to Support its Re-branding and New Marketing Campaign with an Inventive Tradeshow Display
New Design Features Interactive Product Display and Software Training Center
MINNEAPOLIS -- October 7, 2004 -- With 15 distribution centers serving 8 states, HYDROLogic® (www.hydrologic.net) is the Midwests leading distributor of irrigation products. The company focuses on commercial, residential and golf course systems. They offer professional products and solutions with unsurpassed knowledge, education and technological services to ensure their partners success. HYDROLogic required a new tradeshow display to communicate its new brand positioning and support its new marketing campaign. Their choice? nParallel, the brand communication, merchandising strategy and display company.
nParallel understood our vision of how our tradeshow program and display should convey our brand, present our products, and spotlight the full range of services we provide to our dealer network," says Neil A. Wilson, chairman and chief executive officer, HYDROLogic. Their design offered the most creative and interactive approach to achieve our vision."
Weve crafted an exceptional display to reflect HYDROLogics first-rate position in its industry," says Megan Diamond, nParallels executive vice president, brand strategies. We created an interactive theater to showcase technical product information and product application."
nParallel designed a 30x40 foot display with a cross-aisle bridge to a 10x20 foot section with the theater. HYDROLogic will debut the new display at the Minnesota Green Expo, sponsored by the Minnesota Nursery and Landscape Association (MNLA), at the Minneapolis Convention Center, January 5-7, 2005.
About nParallel
Brand marketers and retailers know that store designs, merchandising systems and tradeshow displays enhance the brand experience, engage customers and drive sales – if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (www.nparallel.com), the brand communication, merchandising strategy and display company – a new firm with twenty years of creative achievement. Whether the venue is a retail store, mobile marketing or a tradeshow, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production and the budget bottom line. Seeking uncompromised excellence? Call 952.886.7140.
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