CMS Derfler Associates Announces a Merger of its Operating Divisions

Share Article

CMS Derfler Associates (Formerly Alvairi-Derfler Associates), a Media and Technology Services Company today announced the merger of operating divisions to more effectively serve the unique needs of clients in the media, technology and advertising communities.

Derfler Associates), a Media and Technology Services Company today announced the merger of operating divisions to more effectively serve the unique needs of clients in the media, technology and advertising communities. The most noticeable difference is the streamlined company name that gives equal visibility to the publishing and consulting divisions.

“The CMS NewsLine division has continued to grow its subscriber base. At the same time our consulting arm (Alvairi)-Derfler Associates has shifted more resources towards the technology, media and advertising sectors.” said Greg Kalsow, managing partner. “Our new corporate name more accurately expresses the balance in our business” he continued.

“The process of innovating new unification and measurement techniques to improve advertising relevance is a core competency we bring to advertisers and their agencies and media buyers,” said Leo Willner, PhD, principal at CMS Derfler. “Helping them produce the most value out of their advertising expenditures is critical including the leverage they gain from CMS Derfler’s Ad Value™ Service that helps them to optimize their electronic media advertising,” he added.

To help introduce non-client networks, agencies and advertisers to the capabilities of CMS Derfler Associates, we are herein making available: Advertising Unification – A Bold Look Forward, the September issue of CMS NewsLine – free of charge and ready for immediate viewing at: http://www.cmsderfler.com. When you visit http://www.cmsderfler.com you may click the subscriber link therein to get the current issue using the password = advuni4u

About CMS Derfler Associates: CMS Derfler Associates provides marketing services to the technology, media and advertising industries. For more information please visit http://www.cmsderfler.com, or contact us at: info@cmsderfler.com or Tel: +1.831.427.3833

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Gregory Kalsow
Visit website