Lake Forest, CA (PRWEB) October 7, 2004 -
Derfler Associates), a Media and Technology Services Company today announced the merger of operating divisions to more effectively serve the unique needs of clients in the media, technology and advertising communities. The most noticeable difference is the streamlined company name that gives equal visibility to the publishing and consulting divisions.
ÂThe CMS NewsLine division has continued to grow its subscriber base. At the same time our consulting arm (Alvairi)-Derfler Associates has shifted more resources towards the technology, media and advertising sectors.Â said Greg Kalsow, managing partner. ÂOur new corporate name more accurately expresses the balance in our businessÂ he continued.
ÂThe process of innovating new unification and measurement techniques to improve advertising relevance is a core competency we bring to advertisers and their agencies and media buyers,Â said Leo Willner, PhD, principal at CMS Derfler. ÂHelping them produce the most value out of their advertising expenditures is critical including the leverage they gain from CMS DerflerÂs Ad ValueÂ Service that helps them to optimize their electronic media advertising,Â he added.
To help introduce non-client networks, agencies and advertisers to the capabilities of CMS Derfler Associates, we are herein making available: Advertising Unification Â A Bold Look Forward, the September issue of CMS NewsLine Â free of charge and ready for immediate viewing at: http://www.cmsderfler.com. When you visit http://www.cmsderfler.com you may click the subscriber link therein to get the current issue using the password = advuni4u
About CMS Derfler Associates: CMS Derfler Associates provides marketing services to the technology, media and advertising industries. For more information please visit http://www.cmsderfler.com, or contact us at: firstname.lastname@example.org or Tel: +1.831.427.3833
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