Archstone Consulting and Working Images Recognized for B2B Marketing Program Excellence. Innovative Thought Leadership Event, "Archstone Consulting Innovators Forum" Wins Top Honor in Annual Northern California PR Awards Program
Villa Montalvo in Saratoga, CA, set the scene for the Innovators Forum and Etta James ended the successful day on a bluesy note in concert, after a dinner featuring Santa Cruz Mountain wines and cuisine. Archstone Consulting and Working Images announced today that their innovative Archstone Consulting Innovators Forum " B2B marketing program has been recognized for public relations excellence. The program, built around a highly successful thought leadership event, Make Your Supply Chain an Engine for Driving Value," received the top Northern California Compass Award in its category from the three San Francisco Bay area chapters of the Public Relations Society of America.
San Francisco, CA (PRWEB) October 7, 2004 -- Archstone Consulting and Working Images announced today that its innovative Archstone Consulting Innovators Forum " business-to-business marketing program has been recognized for public relations excellence. The program, built around a highly successful thought leadership event, Make Your Supply Chain an Engine for Driving Value," received the top Northern California Compass Award in the marketing project category from the three San Francisco Bay area chapters of the Public Relations Society of America (PRSA).
PRSA's Northern California Compass Awards recognize programs meeting the highest standards of performance in the public relations and public affairs profession. They are presented annually to organizations that have successfully addressed a challenge with exemplary professional skill, creativity and resourcefulness. They are jointly sponsored by the three San Francisco Bay area chapters of the Public Relations Society of America: Oakland/East Bay, San Francisco, and Silicon Valley.
This award is significant for our San Francisco team," said Eric Schlumpf, principal and global manufacturing practice leader for Archstone Consulting in San Francisco. Its a mark of excellence for our focused involvement in the Bay area."
Archstone Consulting accomplished its business goals in its first year, including those of their marketing program. One of the five objectives of this eight-month marketing program was to create and establish a sustainable, eminence-building Archstone Consulting thought leadership forum. Archstone Consulting did establish a signature, first-in-series Make Your Supply Chain an Engine for Driving Value" Innovators Forum, meeting all the goals for high-level supply chain executive attendees and speakers and creating opportunities for long term relationships between Archstone Consulting and business leaders. Villa Montalvo in Saratoga set the scene for the Innovators Forum and Etta James ended the day on a bluesy note in an outdoor concert for speakers and attendees.
Connecting people is what we do best," said Mary Lou Thiercof, principal, Working Images. "Strategizing this event with Archstone Consultings team fostered many new B2B relationships and opportunities. Were excited about planning our 2005 Innovators Forum."
Archstone Consulting is an independent strategy and operations consulting firm specializing in manufacturing, consumer packaged goods and retail, life sciences and services sectors. Headquartered in Stamford, Connecticut, the company has offices in New York, Chicago and San Francisco. www.archstoneconsulting.com.
Working Images, an Oakland-based pr firm, designs strategic communications programs for a variety of private and public sector clients. Working Images specializes in building integrated marketing and public relations campaigns with a creative edge, based on their passion for launching new companies and services. www.workingimages.com.
More about the awards: www.prsaeastbay.org
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