BoConcept of Manhattan Fall Showroom Celebration

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BoConcept® of Manhattan, the premier purveyor of Danish design and known for its modern, modular, and affordable furniture will celebrate their new catalog and fall additions on October 14, 2004 at their Madison Avenue store.

BoConcept® of Manhattan, the premier purveyor of Danish design and known for its modern, modular, and affordable furniture will celebrate their new catalog and fall additions on October 14, 2004 at their Madison Avenue store.

Exciting additions this season include: The Limo line, created for the most discerning consumers ready to pamper themselves in their bedroom with Zen-inspired design. The Inzoni high gloss red doors are a must-have for consumers, who are a bit more daring and on the cutting edge of design. The aero chair, the aerodynamic looking chair with extremely good comfort, is ideal for consumers who want to accent their living space with a hint of ultra modern chic.

The new 164-page home catalog from BoConcept® presents a wealth of inspirations to create a home style with real character. A personal home starts with a personal choice. With the new catalog, consumers are empowered to create surroundings that fulfill their tastes and desires. At BoConcept®, we call this ‘My home – my way’. A copy of the new catalog is available at any BoConcept Store.

The celebration will be sponsored by Fris Vodka and The Gym. Entertainment is provided by DJ Miss Guy.

Background:

Owners Niki and Shaokao Cheng opened BoConcept of Manhattan in July 2003. The affordable furniture is designed with clean, simple lines and is based upon a modular system, where shape, color, size and finish are defined by the tastes and needs of the individual. BoConcept furniture has appeared on shows such as NBC’s the Apprentice, Bravo’s Queer Eye for the Straight Guy, and Style Channel’s Brini Maxwell Show. BoConcept has also been participating in charitable activities such as Design Industries Foundation Fighting Aids, the International academy of Television Arts and Sciences, and the Asia Society.

Global operations for BoConcept® (Denka Holding, DENKAb.CO; DENKAbx.CO) are headquartered in Denmark. The company was founded by Jens Ærthøj Jensen and Tage Mølholm in 1952. BoConcept® provides flexibly-designed, competitively priced, modern furniture, lighting and accessories through retail stores. Locations for BoConcept stores can be found in more than 23 countries around the world including the United States, China, Costa Rica, Ecuador, France, Hungary, Ireland, New Zealand, and Peru. The company is currently in the process of opening approximately 3-4 stores per month in metropolitan areas around the globe.

For more information, contact 212-686-8188.

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Shaokao Cheng
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