New knowledge portal for communications, PR and marketing professionals launched

Share Article is a new knowledge-sharing portal built and supported by communication leaders, associations, schools and businesses. The site vision is to help improve organizational and human communication by giving Communication, PR and Marketing professionals instant access to expert-led knowledge communities, learning events, resources, associations, schools and businesses. The site uses leading-edge self-publishing technologies to allow topic experts and members to build comprehensive, ever-evolving wisdom-sharing communities on key communication topics, from internal communications to intranets to visual literacy and writing. launched this week as the first global knowledge-sharing portal aimed at improving organizational and human communication. The site is being built and supported by global communication leaders, associations, schools and businesses linked to the common goals of elevating the profession and sharing best practices that can make all forms of communication more effective.

Communitelligence brings together the vast world of communications – associations, events, training, jobs, news, trends, knowledge, leaders, topic experts and businesses serving this market. Communitelligence centers around dozens of expert-led communities on communication topics ranging from skills such as writing, visual literacy and public speaking … to managing the communications function, conflict communications, knowledge management and intranets.

“There are no limits being placed on the number of communities, or topics addressed,” says John Gerstner, president of Communitelligence, Inc. “Our only requisite is that each community must be led by a knowledgeable and passionate topic expert committed to building comprehensive, ever-evolving wisdom-sharing communities.”

“To build a sustainable virtual ecosystem, we believe we must tap the one energy source that is absolutely and forever renewable – the creativity of the human mind,” adds Gerstner. “That’s why we’ve designed the site to maximize the opportunities and ease for leaders, members and even communications students to contribute content. Our first student intern is Christine Cifelli, a speech communications/PR senior at James Madison University, who is working on the internal communications community.

“We believe sustainable Web sites, like sustainable earthly communities, must have built in sensors and adaptive mechanisms that allow it to evolve with changing climate and environmental conditions. To grow and evolve, there must be processes for every site member to find and digest valuable nutrients (knowledge, solutions). But just as on Earth, all inhabitants must also understand they have a responsibility to contribute to the nutrient base of the site. Thus our site motto: ‘Because all of us are smarter than one of us.’”

“Because all of us communicate every day, the art and science of communication is below most of our radar screens,” says Robert Holland, of Holland Communication Solutions, and co-leader of the Communitelligence Internal Communications community. “But how well we communicate as individuals and organizations greatly impacts our success or failure – not only of our organizations but our families, and our most prized institutions.

“The sobering fact is that many of our human and institutional catastrophes could be squarely blamed on ‘communication breakdowns’,” says Holland. “Ineffective communication, in fact, could be blamed for NASA’s 2003 space shuttle disaster, the 1999 Columbine School shootings, and the 9-11 attack on the World Trade Center. And on a more personal scale, think of all the misunderstandings in our daily work and personal lives that could be avoided if only we communicated better.”

Knowledge management has been a buzz-word around business and IT circles for a half-dozen years or so, and is finally being recognized as an organizational differentiator. Communitelligence takes global knowledge sharing to individuals whose livelihood depends on how well they communicate and manage that function in their organizations. That includes as many as two million workers in the U.S. alone, according to 2002 U.S. Census figures.

“Because the technology of communication has changed so dramatically within the last several years, it makes perfect sense for the profession most in touch with the New Media would be the pioneers of a new form of professional knowledge sharing,” says Carl Friedmann, leader of the Communitelligence Knowledge Sharing community and editor of the Knowledge Management Review, published in the U.K.

“The beauty is you don’t really have to be a communications professional to reap the benefit of this growing store of knowledge,” says Holly Schroeder, consultant and leader of the Communitelligence Web Marketing community. “What you have on the site is the best the industry has to offer, and the technology provides members with real-time knowledge and insight into the art and science of communications.”

You can visit the new site at Memberships, which allow full access to the site, are currently free in this start-up phase. All members and communication organizations are invited to add their listing to the Communitelligence Marketplace Directory, and contribute to other sections including Calendar, News, Discussion, Wisdom, Document Exchange, Surveys, Jobs, Resource Links, and Diversions.

Media Contact:

John Gerstner, President

Communitelligence, Inc. (563) 386-7261

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