Sugo Music Launches Listen & Link Multimedia Platform: New, Interactive Technology Turns a Custom Branded Music CD Into a Breakthrough Integrated Marketing Solution

Sugo Music, an integrated marketing solutions company that utilizes music and multimedia in a variety of discs formats, today announced the launch of its breakthrough Listen & Link multimedia platform, which will be offered as a standard feature on all of its custom branded disc compilations. Companies that have taken advantage of Sugo Musics proprietary platform include Kraft Canada, Wells Fargo, Bath & Body Works, and Kimpton Hotel Group.

Foster City, CA (PRWEB) October 11, 2004 -- Sugo Music, an integrated marketing solutions company that utilizes music and multimedia in a variety of discs formats, today announced the launch of its breakthrough Listen & Link multimedia platform, which will be offered as a standard feature on all of its custom branded disc compilations.

Sugos proprietary platform turns an ordinary audio CD into an interactive marketing tool when played on a computer. A launch page automatically pops up and a menu of music and strategic hyper links directs visitors to the areas of a companys website that is most relevant to their needs. The launch page can also integrate flash animation, video, and downloads of software, music, games and digital ring tones.

What makes our Listen & Link-enhanced CD so effective is its ability to connect the dots" in an integrated marketing campaign," said Sari McConnell, Sugos vice president of marketing and product development. Often companies use custom publications, event marketing, and direct mail to strengthen customer relationships and promote their products and services. But none of these tactics drive traffic to their website, which is where visitors can truly interact with their brand in a more meaningful way. The Sugo custom CD closes the loop for companies who view their website as an integral part of their marketing mix."

Companies that have taken advantage of Sugo Musics proprietary platform include Kraft Canada, Wells Fargo, Bath & Body Works, and Kimpton Hotel Group.

What we do goes far beyond what a music compilation can do to build a relationship between consumers and brands. Our enhanced CD engages website visitors in specific transaction and activation opportunities in a way that makes a brand more relevant and valuable to them. Thats what ultimately moves the needle for our clients," says Scott Kellner, Sugos CEO.

ABOUT SUGO MUSIC
Sugo Music is an integrated marketing solutions company that utilizes music and multimedia in a variety of disc formats to engage consumers and support the business objectives of leading consumer brands and national retailers. Powered by the Listen & Link multimedia platform, Sugo discs feature the optimal combination of world-class music, targeted website navigation and clever packaging. Its clients include: Procter & Gamble, Kraft, Sharper Image, Del Monte, National Geographic, Wells Fargo, Bath & Body Works, Harlequin, Kohler, Kimpton Hotel Group, NapaStyle, Eddie Rodriguez of Mens Warehouse, Duty Free Stores, PartyLite, and Macys. Sugo Music is a division of Tambourine, Inc., along with Sugo Music Licensing, Granada Studios, Sugo Music Distribution, and its other music labels, Soundecor and Monarch Records. Founded in 1985, privately held Tambourine is based in Foster City, CA, near San Francisco.

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