New York, NY (PRWEB) October 10, 2004
New York City based Ambassador Yellow Pages announced today that they are among the first of the major New York City publishers to sign on for participation in the 2005 Yellow Pages Syndicated Research program, for each of its markets -- Manhattan, the Bronx, Queens and Brooklyn, where they publish over 3.5 million directories each year.
The research program will be conducted by the respected research firm of Knowledge Networks/SRI, selected from over 20 research providers. The 2005 Yellow Pages Syndicated Research Program was developed by a coalition of industry association leaders, representing national advertisers (ANA), yellow pages publishers (ADP and YPIMA) and CMRs (ADM).
ÂWe welcome the chance to have an industry acknowledged leader provide an unbiased and clear picture of the usage landscape in New York City,Â notes AmbassadorÂs CEO, Kathy Hipple. ÂThis industry Â especially national advertisers -- are clamoring to have third-party, verifiable usage numbers for all major markets.Â
According to Larry Angove, president of the Association of Directory Publishers, ÂThe effort is driven by the expectations of national advertisers, who are begging for, even demanding, reliable research (like Arbitron for radio and Nielsen for television) on which to base their buying decisions.Â
ÂWe are confident that this project will confirm what weÂve known all along Â that our superb product and superior distribution has driven our usage to the point where itÂs more than competitive with the usage of other large borough-wide directories in New York City,Â said Ms. Hipple.
Ambassador is in the media spotlight, recently garnering a report on its initiatives by WPIX-WB11 from the floor of the New York Stock Exchange. The company is a leader in the market with hand delivery of its books door to door, a bilingual English-Spanish book in the Bronx, strong price to value ratio and a community centric approach.
Additionally, Ambassador is scheduled to role out the first stand alone Spanish language yellow pages in ManhattanÂs history. The book will debut this spring.
For more information call:
Bob Hamerslough, Director of National Sales for Ambassador, at 212-546-3945
CONTACT: Ara E. Chekmayan, Tactical Public Relations,
SOURCE Ambassador Publishing LLP
Web Site: http://www.ambassadorpublishing.com
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