The Fans of Star Trek: Enterprise are in a Word...ENTERPRISING

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A full page ad in the Hollywood Reporter welcomes back the cast and crew of Star Trek: ENTERPRISE to its fourth season, but itÂ?s not UPN or Paramount making the fuss, itÂ?s the fans.

Fans of the show have long felt the network’s promotion has been both meager and haphazard, making it more difficult for the series to find and retain an audience. Talk on various fan boards expresses particular disappointment about what some perceive as minimal advertisement of the new time slot. (Fridays 8pm ET/PT) Not content to sit idly by, various fan groups joined together under the banner of Enterpriseproject.org to herald the Season Four premiere and show support for the cast and crew.

No strangers to offering encouragement in clever and productive ways, some of the groups have shown individual character support through such measures as making a quilt to represent the “interesting” shirt choices of actor Connor Trinneer, creating scrap books for the show’s principal cast members, and contributing to those actor’s favorite charities. Past endeavors have involved raising funds for a variety of good causes in the actors’ honor; Save the Children (Dominic Keating), American Cancer Society (Connor Trinneer), The Aids Service Center (John Billingsley), UNICEF (Linda Park), Casa Teresa, a shelter for single mothers in need. (Anthony Montgomery- also lending support to George Washington Community Schools Athletic Dept) Recently fans honored Scott Bakula (Captain Jonathan Archer) on his 50th birthday with a sizeable combined donation of funds to charitable causes near and dear to his heart, such as Broadway Cares/Equity Fights Aids,and Our Little Haven. Other charities to benefit included The ASPCA, The Salvation Army, Defenders of Wildlife, Animal Rescue, and Cure Autism Now. Funds raised came from all over the world, including the U.S., Canada, Great Britain, Germany, Greece, Israel, Italy and Australia.

In time for the season premiere, the entire cast/crew, production and writing staff received baskets of edible goodies from the group EnterpriseNow. The baskets also contained fan-produced music videos inspired by the show and its characters. The smaller groups know how to make a splash, and by joining together, they are determined to make waves on behalf of Enterprise.

On the heels of the Hollywood Reporter ad, Enterpriseproject’s next goal is to promote the show themselves to potential viewers in ways they hope Viacom and UPN will maintain. With the input of savvy members and discussion amongst the full membership, the group ultimately settled on the fan driven initiative of advertising the show on their own to a key demographic – viewers between the ages of 18 to 25. The fan organization raised funds in record time and now has plans in place to advertise on college campuses across the country. By marketing directly to college students, Enterpriseproject hopes to draw them in for a look at the series and give them the opportunity to see for themselves what the group already knows. ENTERPRISE appeals across the board whether you are a sci-fi fan, Trek aficionado, or simply a drama enthusiast who appreciates well-scripted shows, interesting characters, and actual plot lines that are exciting and well structured.

If anyone can pull this off, it will be the enterprising fans of Star Trek: Enterprise.

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Marcia Secaur
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