MALLFORMS Introduces Shopping Center Revenue Generation Programs

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MALLFORMS has developed revenue generation programs for regional enclosed shopping centers. Malls are seeking ways to develop additional revenue streams in common areas, third party advertising, and in areas that were once expense centers.

MALLFORMS (, Announced today that it is rolling out new revenue producing programs for regional enclosed shopping centers worldwide.

When tenants remodel, move, or vacate a space within a mall, most malls construct barricades typically made of drywall. Drywall barricades are used only once and require construction that subsequently leads to dust, painting, and disruption to shoppers.

Uncertainties within the retail industry are one of the driving forces behind malls to create better shopping experiences and explore additional revenue streams. “Retail consulting firm Davidowitz & Associates expects a 3 to 4 percent increase in holiday sales. At the other end of the spectrum, Columbus, Ohio-based Retail Forward, is optimistic, predicting this holiday season could be the best since 1999, with 6 percent to 6.5 percent sales growth,” according to an article in Retail Traffic Magazine – September 30, 2004.

Further demonstrating the uncertainties, SCT Newswire (Compiled by the staff of Shopping Centers Today. - International Council of Shopping Centers) reported that Mall net-asset values have risen at a handsome rate, said Mike Kirby, a principal and co-founder of research firm Green Street Advisors, Newport Beach, Calif. But the same factors that are boosting business now could also be creating a bubble waiting to burst. “We are now in a recovery that looks fine on paper, but it depends on who you're talking to,” Kirby said.

“Since the MALLFORMS barricade system is totally reusable for several years, shopping centers can generate thousands of dollars in revenue by purchasing the MALLFORMS barricades and deploying them for tenants for a fee per linear foot,” says Franklin Frith, Business Development representative for MALLFORMS.

Magda Ohanlon, Vice President of MALLFORMS said, “Even if a mall does not charge the tenant when a barricade is constructed, they will literally save thousands of dollars the first year when using the MALLFORMS barricade system.”

MALLFORMS has developed an analysis tool for shopping center developers and individual malls to determine revenue generating potential and savings potential as it relates to mall barricades. MALLFORMS is also offering showcase / display opportunities and Web services to make it easier for malls to generate advertising revenue from third parties within the shopping center.

About MALLFORMS – Top Deck Systems, Inc.:

In 1990, Top Deck Systems, Inc. was founded in Detroit MI, USA. Alusett System, through its many product lines, services the tradeshow, storefixturing, museum and display industry. The modular aluminum system permits unlimited versatility in design and construction. The MALLFORMS product line was created to meet the specific needs of shopping centers, retailers, general contractors, architects and commercial property managers. The system is reusable, modular, affordable, and adaptable.

About Retail Traffic Magazine:

Retail Traffic is the source of information for retailers, developers, investors, architects, designers and other professionals involved in the process of creating and operating retail environments. (

About ICSC:

The International Council of Shopping Centers (ICSC) is the global trade and professional association of the shopping center industry. ICSC’s 44,000 members in the U.S., Canada, and 75 other countries include shopping center owners, developers, managers, marketing specialists, investors, lenders, retailers, public officials and other professionals. ICSC sponsors over 200 meetings a year and provides a wide array of services and products, including publications and research data.

More than 4,000 retail real estate professionals attended the ICSC Western Conference ending October 7, 2004, a 15 percent increase over last year. (

About Franklin Frith:

Franklin Frith ( specializes in business development, business intelligence and Internet communications.

For additional information, please contact:

Magda Ohanlon, Vice President

Franklin Frith, Business Development

MALLFORMS – Top Deck Systems, Inc.

44753 Centre Court

Clinton Township, MI 48038


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Franklin Frith or Magda Ohanlon
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