eLearners Selected to Speak at First Sloan-C Online Marketing Seminar

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eLearners.com Inc., creator of the leading website for connecting learners to education, announces their participation in the Sloan-C Online Marketing Series. Pre-workshop activities are held throughout this week and the Series’ live event will take place on Friday, October 15. C.J. DeSantis, founder and president of eLearners, together with UMass Online and Eduventures, will be discussing the basics of marketing online post-secondary programs, key facts about online program marketing, a case study of marketing an online program, and other hot topics.

eLearners.com Inc., creator of the leading website for connecting learners to education, announces their participation in the Sloan-C Online Marketing Series. Pre-workshop activities are held throughout this week and the Series’ live event will take place on Friday, October 15. C.J. DeSantis, founder and president of eLearners, together with UMass Online and Eduventures, will be discussing the basics of marketing online post-secondary programs, key facts about online program marketing, a case study of marketing an online program, and other hot topics.

During the seminar, participants will have access to three key presentations recorded in Macromedia Breeze, allowing them to see and hear the presentations whenever and as many times as they wish. The discussion boards and live session will allow participants to ask questions to presenters in both asynchronous and synchronous formats. The live synchronous online panel consisting of the presenters and an invited panelist will be held on October 15 at 10 a.m. EST, followed by asynchronous discussions among the group through July 31, 2005.

Presentations, which will be recorded and viewable this week, include:

C.J. DeSantis, eLearners.com – Effective Marketing of Online Programs – C.J. will present an overview of marketing online programs. What tools are available for marketing online? What are the different advertising pricing models and student acquisition strategies used?

Sean Gallagher, Eduventures – The Facts about Marketing Online Programs – What methods have shown to work? What does the data tell us? What are most schools doing now? What is the selection criteria that students use?

Leslie Granese, UMassOnline – Experiences Shared from a Successful Marketing Program – A practical perspective on what it takes to implement a successful online program. Including information for faculty and administration that are part of the online program that will help them understand their roles in the process.

Non-member price: $180; to become a member, please visit http://www.sloan-c.org/info/inform.asp; Free Sloan-C Member price: $144; Premium Member price: $90.

Registration is now open!

About eLearners.com Inc.

Since 1999, eLearners.com® has been successfully connecting learners to education, including degree and certificate programs, specialized training, and a variety of courses. For prospective students, eLearners® provides a powerful search engine of online offerings as well as extensive educational resources, available at no cost. eLearners.com lists over 1,000 distance and online degree and certificate programs and more than 6,000 courses in over 150 subject areas, as well as a directory of over 5,900 post-secondary campus-based institutions. This year, eLearners will connect more than 3 million prospective students to appropriate educational programs. For colleges and universities, eLearners® performance-based marketing services offer a low-cost, high quality method to increase enrollment and exposure to their learning programs. For more information on eLearners.com Inc., visit http://www.elearners.com.

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Alicia Alexander
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