Scottsdale, AZ (PRWEB) October 12, 2004
As the trend to build larger, more utilitarian fitness facilities continues to grow, one Scottsdale Resort is redefining the fitness landscape. REZA , the Country's first Boutique Fitness Resort, grew out of the idea that bigger is not always better. By combining the luxury and exclusivity of a country club resort with the intimacy of a private fitness studio, REZA is personalizing the fitness experience and creating a relaxed, fun environment in which members are encouraged to explore the healthful benefits of integrative group fitness.
"REZA is designed to connect members on a different level, to encourage them to explore their potential in several ways. For some, that may begin with a fitness discpline like Spinning, Yoga or Pilates. For others, it may be a relaxation experience like Meditation or Spa Therapies, but the goal is to always to get clients to ask the deeper questions about life, meaning and purpose", so says Reza Karamooz founder of REZA Resort.
Recent studies have shown that interest continues to boom in less traditional forms of exercise like Spin, Yoga and Pilates, which are mindful of movement and total body conditioning. Unlike solo forms of exercise, group fitness also provides motivation, inspiration and social interaction, as well as personalized instruction. "We spent a great deal of time interviewing instructors and selected only the best from each discipline. It wasn't just a matter of demonstrating great technique - the quest was always to have our instructors connect personally with our members".
Karamooz continues " Alot of my clients are dissatisfied with the overall experience they are getting at the larger, name brand "fitness factories", they are searching for something different, something more personal, more positive. A place they can call their "fitness and wellness home."
Based on the strong level of interest, plans are already in the works to open a second location in the Biltmore area by fall of 2005. REZA is currently located in North Scottsdale.
REZA Resort is the Country's first and only Boutique Fitness Resort offering members a uniquely personalized, integrative approach to health and well being. REZA offers Spinning, Yoga, Pilates, Group Fitness, Massage and Relaxation experiences, an organic skin care line and custom-designed fitness apparel for women. In addition REZA's online store features thousands of Books, DVDs, and CDs on the topics of mind, body, health and fitness.
If you would like more information about this topic, or to schedule an interview please contact Reza Karamooz at 480-991-5004 or email [email protected] REZA Fitness Resort - http://www.rezaresort.com
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