Melrose Taps Vantis for Revenue Management, Reservations

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Vantis Drives Private Label Chain Code, Multi-Channel Reservations for Melrose Hotels

based Melrose Hotel Company has selected Vantis to provide revenue management, multi-channel reservations, GDS connectivity and call center services for Melrose’s high-end properties in Dallas, Texas and Washington, DC. Vantis, formerly VIP International and Lexington Services, is the largest provider of marketing and revenue generation services for independent hotels, car rental companies and airlines.

“The Melrose Hotel Company and Vantis form a business partnership of strengths,” said Kelly Blake, president of Vantis. “Melrose operates a chain of quality full-service independent hotels in the top business destinations in North America. Vantis is committed to optimizing profitable revenue for those properties using a suite of full service revenue management, GDS, reservation sales and voice center services geared specifically for independent operators and chains.” Blake also said Vantis will provide Melrose Hotel Company with Merchant Express, Vantis’ fully-automated Internet booking system that allows operators to maximize Internet reservations and revenue by creating and updating rates and inventory on 15 travel sites from one screen.

“The Melrose Hotel Company chose Vantis because it has a thorough understanding of optimizing profitable revenue, it provides the highest level of professional service and has the most advanced technology for connecting us to GDSs and other channels,” said John J. DePaul, president and CEO of Melrose. “Also important to our decision was Melrose’s launch of its own new private-labeled chain code for GDS bookings, which will give us greater stability than having to switch chain codes with each GDS. Vantis was best qualified to facilitate our chain code launch. Their team helped us secure the code, place it with all four GDSs, and roll it out worldwide,” said DePaul. Melrose administered a comprehensive RFP to the top six channel vendors; the best three were interviewed thoroughly by Melrose management teams prior to the selection of Vantis.

Rita Emmer, vice president of strategic development for Vantis, said, “Melrose is a company that understands the importance of operating profitable hotels with a multi-channel approach. They have a great team that was already moving toward a very effective revenue strategy. The Melrose team saw a real advantage in using Vantis’ Revenue Management Professional Services (RMPS) division; the partnership between our two companies will add to their solid work of optimizing profitable revenue for their properties.”

About Vantis

[Vantis International Corporation is a marketing and revenue management consulting organization for hotels, car rental companies and airlines. Founded in 1979, the privately held Calgary, Alberta-based firm partners with its clients to optimize their profitable revenue. Vantis offers clients a range of products and services in areas such as revenue management, marketing, multi-channel management, website solutions and voice reservations to ensure they consistently use their most profitable business mix. The company helps clients sell the right hotel room, rental car or airplane seat to the right person at the right price for optimum profitability. Vantis is the industry's second largest provider of reservation sales services with more than 5,000 clients worldwide. The organization is a central distribution point to every viable Internet booking site and to all of the major GDS, including Sabre, Galileo, Pegasus, WorldRes, Amadeus and Worldspan. Vantis has U.S. headquarters in Dallas, Texas and significant development office presence in a number of cities around the world, including Denver, Colorado, London, and Hong Kong.

About The Melrose Hotel Company

The Melrose Hotel Company was established in 2000 with the purchase of the historic Melrose Hotel in Dallas, Texas. The company continues steady growth with several subsequent acquisitions, including The Melrose Hotel, Washington D.C., The Westin Great Southern Hotel in Columbus, Ohio and most recently, The Melrose Hotel, New York City. For more information, visit


Vantis International Corporation

Rick Shaum, Senior Vice President Sales and Marketing

(719) 487-0789

The Melrose Hotel Company    

Mark S. Lahood, Senior Vice President – Operations

(215) 575-2355    

3000 Centre Square West            

1500 Market Street                

(215) 575-2360


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Rick Shaum, Senior VP Sales & Marketing
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