Bookstore Pairs Romance Novels with Free Ebooks to Compete with Amazon

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In order to compete with Amazon, is now pairing every romance book it sells with an e-book delivered immediately after order.

Bookstore Pairs Romance Novels with Free E-Books to Compete with Amazon

Santa Monica, CA (PRWEB) October 12, 2004 - In order to compete with Amazon, is now pairing every romance book it sells with an e-book delivered immediately after order.

Independent online bookstores who sell books online find it difficult to compete with online giants like Amazon. If they tell their customers about a new book, those customers are likely to purchase the book from Amazon in order to save a few dollars off the purchase price. Amazon can offer deep discounts to customers because it receives better wholesale pricing on books from distributors and publishers.

In order to compete with Amazon's pricing advantage, is now offering customers who purchase romance books a free romance ebook which is delivered via email immediately after order. The objective is to provide a value that Amazon is unable to match. sells primarily historical romances, paranormal romances, erotic romances, dark romances and romantic suspense novels.

Nancy Fulton, owner of, says, "We make about 40% on each print book we sell, and we like to promote higher quality, slightly more expensive romance novels. These books often sell for something between $12 and $20, which means we make an average of $6 to $10 per sale. Most ebooks cost less than that, which gives us an opportunity to offer an added value to our customers, and perhaps help out romance authors who normally make less than a dollar on the sale of any given print book. Its also a good way to introduce our readers to new authors." currently has more than a dozen products for sale on their site that come with a free ebook, and they are adding more every week. They are also actively recruiting authors who want to write romance e-books to be paired with romance novels sold through their site, blurring the distinction between bookstore and publisher.

Master Nage, an award winning author practicing D/s (Dominance/submission) since 1992, says "Having my ebooks paired with print books of a similar type introduces my work to new readers, and gives them an opportunity to read great work I haven't made available anywhere else."

Rob Preece, who also writes as Amy Eastlake and Robyn Anders, adds "I love a bargain--and free eBooks when you buy a great romance is a deal. Best of all, it's a win-win. offers customers a unique bundle and I get new readers and get paid."

Charlotte Boyette-Campo, author of more than a dozen paranormal romances, says "Pairing ebooks with print books gives a way to promote my POD books and ebooks more effectively."

Those who enjoy reading romance books, and who might enjoy free ebooks, should visit and select the Two-for-One Romance Specials link. Authors or publishers with print or ebooks they would like to promote this way should contact Nancy Fulton.


Nancy Fulton
OpenCAD International Inc.



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