A Picture Is Worth A Thousand Searches

KaZaZZ! Integrates Related Pictures Into Web Search Results

Dallas, TX (PRWEB) October 14, 2004 --- Today, KaZaZZ! is pleased to announce that it has integrated related pictures into its web search results. Consumers searching on KaZaZZ! will receive traditional text-based search results as well as a list of related pictures on the right hand side of the search results page. Why are pictures displayed along with search results so important? Displaying pictures along with search results significantly enhances the search experience by adding a strong visual effect to traditional text-based search results. Displaying pictures along with text-based search results also simplifies the search process and verifies the search content for the online user. In addition, the integration of pictures within test-based search results instantaneously transforms search from an online tool to more of an entertainment vehicle. For example, a traditional searching for Tiger Woods Wedding" would generate a text list of sites relevant to Tiger Woods Wedding." However, a KaZaZZ! search would provide relevant text-based search results as well as available pictures related to the event, which greatly enhances the search session.

The Internet is really a visual medium and many people are visually oriented," said Karl Hall, chief executive officer -- KaZaZZ! "Integrating related pictures into web search results adds significant power to Internet search.

The KaZaZZ! Personalized Search Engine features web, news, shopping, mp3 and picture search. KaZaZZ! Personalized Search Engine also features personalized search suggests for consumers based their specific areas of interest using our patent pending search technology called Intelli-match (Mind Reader).

About KaZaZZ!
KaZaZZ! is a media and technology company founded with the purpose of creating content and tools that consistently permeates the human spirit. The Company operates several search and advertising related properties including the KaZaZZ! (general search engine), WaZaZZ! (womens search engine), MaZaZZ! (mens search engine), eVertiser (pay-per-click advertising network), KaZaZZ.net (contextual link exchange network) and Gurue (traditional and online remnant advertising auction network). These sites provide unique online tools and services for consumers and businesses around the world. KaZaZZ! also operates an Idea Lab, which incubates innovative business and creative ideas. KaZaZZ! is headquartered in Addison (Dallas), Texas and was founded in 1998.

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