Stan Schatt Joins Current Analysis as Senior Director of Research, Channels

Current Analysis announced that Stan Schatt has joined the company as the Senior Director of Research, Channels. In this role, Schatt will utilize his twenty years of industry expertise working with major IT vendors and extensive experience in marketing and strategic planning to consult major retailers, e-tailers, direct sellers, and manufacturers of consumer electronics (CE) products. The addition of Schatt to the company signifies the expansion of the companys analytical offerings.

LA JOLLA, CA (PRWEB) October 15, 2004 -- Current Analysis announced that Stan Schatt has joined the company as the Senior Director of Research, Channels. In this role, Schatt will utilize his twenty years of industry expertise working with major IT vendors and extensive experience in marketing and strategic planning to consult major retailers, e-tailers, direct sellers, and manufacturers of consumer electronics (CE) products. The addition of Schatt to the company signifies the expansion of the companys analytical offerings.

Richard Alires, Executive Vice President of the division remarked, Current Analysis recognizes that for clients to anticipate and counter competitor threats, facts and data are not enough. In todays market, clients need a combination of strategic analysis, backed by facts, to truly understand the competitive landscape. The addition of Stan Schatt (to Current Analysis) signifies our companywide commitment to increase the depth of our analytical offerings. Stans twenty years of experience in market analysis, and more specifically, channel analysis, will give our clients the competitive advantage needed to succeed."

The channel is the most exciting place to be in right now when it comes to technology because we really are moving towards a truly digital home," stated Schatt. Current Analysis has proven itself to be an industry leader in providing strategic analysis to retailers, e-tailers, direct sellers, and manufacturers of consumer electronics goods. As more and more CE manufacturers look to sell products through these channels, Current Analysis tactical research, analysis, and strategies will lead our clients to a strong position in the market."

Patrik Schmidle, Managing Director of Content Operations, affirmed his confidence in Schatt, saying, "Stan has a wealth of experience in covering the technology industry and comes to us with an impeccable track record as a researcher, analyst, marketer, entrepreneur, and writer. He will leverage his deep industry knowledge in leading the Current Analysis Channels team to great success. We are thrilled to have Stan join our expert analytical team."

About Stan Schatt
Prior to Current Analysis, Schatt served as Vice President and Research Director of Forrester Research, where he was responsible for managing analysts and developing new research-oriented products in the communications area. In this role, he provided leading technology vendors including Cisco, Microsoft, Hewlett Packard, Enterasys, and others with both strategic and tactical marketing advice as well as advice on targeting vertical campaigns.

From 1992-1998, Schatt held the title of Vice President & Research Director of ZD Market Intelligence and Computer Intelligence. In this capacity, he was responsible for managing research staff, developing surveys, and providing call center coordination, in addition to developing and authoring research products. In his time at ZD Market Intelligence, Schatt worked closely with major vendors such as IBM and Microsoft and conducted focus groups.

Schatt was also President and proprietor of Network Associates; a high-tech focused marketing consulting firm. In this role, Schatt worked with technology clients to help them develop marketing campaigns by developing marketing materials and writing technical manuals.

Stan Schatt received his PhD from the University of Southern California, an MBA from the American Grad School of International Management in Marketing, and his Bachelors from Arizona State University.

About Current Analysis
Current Analysis is the industry benchmark for excellence in navigating todays markets, serving as a critical, third-party expert in market and product analysis by offering competitive response solutions in the telecommunications, information technology and consumer electronics industries. By providing the most comprehensive and rapid intelligence through our CurrentCOMPETE platform, Current Analysis enables sales teams, marketing professionals, product managers, and executives to continuously anticipate and counter competitive threats while offering solid solutions to emerging obstacles. As a global company, Current Analysis retains over 100 worldwide industry experts to identify market and competitor threats from a frontline perspective, and offer conclusive, tactical advice on market strategy, positioning and response objectives. Please visit Current Analysis at www.currentanalysis.com

Contact:
Chalise Zolezzi
Director of Public Relations
Phone: 858-729-5287
Mobile: 858-692-9034
Email: Czolezzi@currentanalysis.com

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