As Was and Adam Hersh Auctions Assist with New York Public Library Fundraising Auctions on eBay

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"Make Noise For The Library" campaign includes sixteen culinary auctions.

The New York Public Library's "Make Noise For the Library" campaign currently has fifteen auctions running on eBay. The Grand Prize and most exciting auction is a dinner for twelve cooked in your home by famous chefs Mario Batali of Babbo, Nobu Matsuhisa of Nobu, and Eric Ripert of Le Bernardin. Each chef will cook a different course for the meal. Other auctions include a private NYC restaurant tour and dinner led by Tim Zagat of Zagat Survey, the world's leading provider of survey-based ratings and reviews of restaurants and other aspects of travel and leisure. One-hundred percent of all winning bids are going to the Library.

As Was, an eBay Certified Service Provider, designed the custom template used in each auction. "The nature of the project, the exciting logo, and the mood of 'turn the Library on its head' allowed us to be creative and really create a fun and memorable look for the auctions," remarked As Was Founder and President, Debbie Levitt. "We know that the unique look of the Library's auctions will help raise additional funds, and we look forward to bringing our expertise to other charity auctions."

Adam Hersh Auctions, one of eBay's most successful and prominent Trading Assistants, is managing the auctions. AHA created each auction based on the template supplied by As Was, set up the individual auctions in a special tool designed for listing charity auctions on eBay, determined strategies for the listings, and acted as liaison with eBay. Adam Hersh, CEO of AHA, explains, "Due to our previous history and success with charity campaigns that we have run through eBay, which include Big Brothers Big Sisters and the New York Opera House, eBay referred the Library's marketing company, Civic Entertainment Group, to us. Our relationship with eBay's charity department has helped us achieve additional exposure on eBay's site for this campaign."

These auctions are running through October 23, 2004. To support the Library and place your bids now, please follow the auction links from the NYPL case study page on the As Was website at

About As Was

As Was is a full-service consulting firm specializing in eBay and online sales, business creation and operations management, traditional and niche marketing, and website development. As Was is uniquely poised to improve eBay and online businesses through auction design, creation and presentation of the seller’s identity, sales and marketing strategies, research, training, custom-programmed auction management tools including integration of the eBay API, and other services. As Was has been making the world’s marketplace your marketplace since it was founded in April 1995, and has been an eBay Certified Service Provider since August 2004. It is a private, woman-owned business headquartered in New York. For more information, please visit or call 888.872.7927.

About Adam Hersh Auctions

In 1999, Adam Hersh Auctions expanded from a successful e-commerce business into auction brokering for interested sellers who were not as experienced with auction sites. Over the past six years, AHA has held over 1,000,000 items on eBay as well as on other auction sites, and currently averages over 15,000 running auctions at any given time. Adam's staff, equipment, and experience result in an efficient, quality experience that gets items a higher final price than auctions with other auctioneers. For more information, please visit or call 866-312-6133.

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Debbie Levitt
516 214 0547
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