The Internet charity mall concept is good
(PRWEB) October 15, 2004
There's good news in the air for victims of the devastating 2004 hurricane season and it's blowing in from an unexpected source -- an online mall. Through December 15th, Freewill Funding (http://www.freewillfunding.com), a "charity-first" online shopping portal, will donate a full 100% of gross profits when consumers designate The Volunteer Florida as their beneficiary(http://www.freewillfunding.com/scripts/volunteerflorida.cgi).
Freewill Funding (http://www.freewillfunding.com) is a for-profit business with a non-profit dedication: to make donating to charities as easy and rewarding as shopping at your favorite online mall. Freewill Funding helps consumers answer the call of national and local causes, as well as provide much-needed financial support to public and private schools.
Freewill Funding is currently focused on the organizations aiding in hurricane relief efforts, including The Florida Hurricane Relief Fund. Private insurance estimates are showing that Hurricane Jeanne alone may account for $6 billion in insured losses (in addition to the nearly $12 billion estimated from Charley, Frances and Ivan.) The need is great, and Freewill Funding's response has been rapid and far-reaching.
More Money for Charities
While larger Internet charity malls distribute an average of 20% of purchases to the intended cause, Freewill Funding Incorporated demonstrates its true commitment to "good works" by making it possible for the lion's share of the profits to go where the money is neededÂ and not into the "pockets" of the mall.
"The Internet charity mall concept is good," explains Freewill Funding's Marlise Meyer, "but the concept isn't always the reality. Many charity malls retain a majority of the proceeds they generate and the true focus of giving gets lost within their self-rewarding system."
Freewill Funding takes a different approach. "We've streamlined business processes and minimized administrative costs to help more money reach the intended recipients," Meyer says with pride. This means that donations are maximized with 80% of funds funneled to the charity of choice, with no additional cost to the consumer or non-profit organization.
Industry critics agree that the forefront of the charity mall business has been dominated by commercialism. "We've restored the goodwill of non-profit philanthropy back into charity," Meyer says, noting that there the site has no banners and advertising in general has been greatly reduced throughout the site in what she calls a "spam-free zone."
More Choice for Consumers
More than 1000 of the nation's most popular online retailers including J. Crew, Eddie Bauer, Duncraft, Day Timer, Target, Barnes and Noble, Cooking.com, Coldwater Creek, Buy.com, Danskin, Franklin Mint, Chadwicks, Columbia House, Best Buy, Gardener's Supply, Ebay, Baby Style, Avon, Orbitz, PeaPod, Lane Bryant Catalog and Office Depot are part of the Freewill Funding family, with additional new merchants coming on board rapidly.
When consumers decide to buy, they may select up to ten from more than 750,000 different "in need" organizations to receive a donation from the merchant "affiliate proceeds."
More Visibility for Merchants
Freewill Funding is a popular and fast-growing online destination. To be part of the Freewill Funding "experience," site visitors simply build a customized "My Mall" by adding and removing merchants directly or by choosing a shopping category.
Because they acquire marketing visibility and traffic on the site, merchants offer generous commissions on purchases made from shopping portal links. "These are commissions," says Meyer, "but they're really charitable solid gold."
About Freewill Funding Incorporated
Established in 2003 by Daeron Meyer, Luke Meyer and Marlise Meyer, Freewill Funding Incorporated offers non-profit agencies a streamlined, non-intrusive way to raise funds and gives their members an online shopping portal where organizations receive commission for purchases. Freewill Funding streamlines affiliate compensation distribution, delivering maximum funding to each non-profit organization and maximum satisfaction to donors.
For more information on sponsorship or to include a non-profit organization in the growing list of charitable causes, please contact Marlise Meyer at 414.699.6847, or visit Freewill Funding online at freewillfunding.com.