Petrox Engages Global Consultancy for Best Practice Transfer

Petrox Engages The Murphy Group LLC to Assist with their Retail Fuels and Convenience Retail Network Strategic Initiatives in Peru

ASHBURN, VA (PRWEB) October 16, 2004 -- Petrox, an independent oil and gas marketing company with operations in Peru, has selected The Murphy Group LLC, a global business development consultancy based here, to provide assistance in the development and implementation of strategies for its fuels & convenience retail network.

Under terms of the engagement, The Murphy Group LLC will work with Petrox on fuels quality differentiation, franchise offers, operational, network planning and brand development strategies for their new fuels and convenience retailing offer. Petrox has recently purchased the 165 Shell retail sites in Peru, which will complement the groups existing network of 300 independent sites.

Petrox will be launching new fuels and convenience retailing brands in the coming months in Peru, and is committed to bringing a leading edge value proposition to their target consumer groups, and their dealer network," said The Murphy Group LLC Principal and Managing Partner, Jeff Murphy.

We will offer Peruvian consumers quality products and services, and exceptional value in a friendly and service-oriented environment. We have learned about global, fuels and convenience retailing best practices through our relationship with The Murphy Group LLC. Petrox will leverage this global knowledge and our local consumer research in order to offer Peruvian consumers an attractive and unique buying experience", said Marco Alvarez, Petrox General Manager.

About Petrox
Petrox is newly formed independent oil and fuels marketing company headquartered in Lima. Petrox has a pure Peru focus, with 100% of its retail sites and commercial fuels business in Peru. Their recent acquisition of Shells retail sites and their commercial fuels business in Peru complements their existing fuels marketing business and has moved Petrox into the #1 fuels market share position in Peru.

About The Murphy Group LLC
The Murphy Group LLC is a global business development consultancy focused on the fuels and convenience retailing industry. The firm is dedicated to generating increased profit for convenience retailers and selected suppliers. Its variety of services includes market assessment, market expansion, brand development, training, operational improvement, fuels technology, strategic planning, global best practice benchmarking and logistics/supply enhancement.

Media contacts: At The Murphy Group LLC, 1.703.723.9627, Jeff Murphy, Principal and Managing Partner, jeff.murphy@murphygroupllc.com, or Bob Hammond, 1.414.771.9555, Principal, bob.hammond@murphygroupllc.com, www.murphygroupllc.com

At Petrox, 511-224-1616, Marco Alvarez, General Manager of Marketing, malvareze@gromero.com.pe

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