Unica Corporation hires J. Winsper & Co. for Business-to-business, High-tech, Brand Advertising Account

J. Winsper & Co.s high-tech portfolio continues to expand, leveraging its C-level (COB, CEO, CIO, COO, etc.) insight and general tech, category experience.

(PRWEB) October 16, 2004 -- With its recent relationship with Unica Corporation, J. Winsper & Co.s business-to-business, high-tech portfolio continues to expand, leveraging its C-suite (COB, CEO, CIO, COO, etc.) insight and general tech, category experience. Unicas integrated brand campaign, expected to break in October of 2004, supports the companys marketing strategy to build a deeper relationship with Chief Marketing Officers (CMO), Vice Presidents of Marketing and upper-level marketing management. Unica, headquartered in Waltham, MA, is a provider of enterprise marketing management software.

Over the past month, J. Winsper & Co. has been working on corporate brand advertising, media negotiations, and online marketing. The print campaign will appear in the trade publication, CMO Magazine, a new publication that debuted in September from the CXO Publication Group of IDG

We needed an agency that can move at the speed of our business. J. Winsper & Co. was able to deliver C-level audience insight, and worked diligently and efficiently to provide some compelling creative directions that we felt would resonate strongly with senior marketers," said Carol Meyers, Unica Corporations Vice President of Marketing. We are excited about this corporate brand campaign which focuses on how Unicas Affinium technology helps CMOs attain greater efficiency, measurability and effectiveness with their marketing programs."

This is a perfect match", states Jeff Winsper, agency founder. A major portion of our business focuses on clients who want to develop a deeper, more meaningful relationship with the C-level audience. It is a unique opportunity whereas both Unica and the agency have the same Chief Marketing Officer (CMO) target. Collecting insight on how CMOs today are challenged with budget constraints, need for operational efficiency and demands to show measured results in line with our internal, proprietary research. Unica is recognized as a market leader in enterprise marketing software and has a strong global, customer list and reputation with industry analysts. We look forward to a long-term, successful relationship."

J. Winsper & Co. is a full-service brand advertising and marketing communications agency with offices in Boston, MA and Providence, RI. It provides honest, compelling, integrated communications that accelerates its clients business during times of discontinuous change. Blending two decades of rich experience with the vitality of a newly minted venture, the independent agency represents both emerging and established companies in a variety of industries, including technology, business-to-business, finance, retail, luxury and consumer markets. B2B experience focuses on C-level marketing communications with clients such as Hawker Jets, Information Builders and Liquid Machines. Consumer client experience includes Youngs Brewery UBS, Raytheon Aircraft (Beechcraft Jets), Moonrock Paper, and Store 24/Tedeschi Food Shops.

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