2004 Life is good Pumpkin Festival to be Held on Boston Common on Saturday, October 23, 2004

(PRWEB) October 16, 2004

Festival Will Attempt To “Smash” The World Record For Most Lit Jack-O-Lanterns In One Place

Boston, MA (PRWEB) October 16, 2004 - Where can you find tens of thousands of jack-o-lanterns, live bands, a pie eating contest, a costume parade, face painting, a live magic show and a rock climbing wall – all in one place? Plus the chance to “smash” the Guinness World Record entry for the most lit jack-o-lanterns at one time? On the Boston Common, October 23, 2004 as Life is good holds the second annual Pumpkin Festival in partnership with the Boston Parks and Recreation Department.

Life is good, a lifestyle and apparel company dedicated to spreading the philosophy of “do what you like, like what you do” will host the 2004 Life is good Pumpkin Festival to benefit Camp Sunshine, a national retreat for children with life-threatening illnesses and their families. The event will run from 11:00 a.m. – 9:00 p.m.

“The Life is good Pumpkin Festival is a chance to give something back, to share the philosophy of our company – an optimistic outlook on life,” said Bert Jacobs, co-founder of Life is good. “Camp Sunshine has an amazing track record instilling that philosophy in children with life-threatening illnesses. They have truly made a difference and we are proud to support them.”

Jam-packed with activities suitable for all ages, the event will feature rock-climbing walls, a pie eating contest, pumpkin carving contests, live magic shows, virtual pumpkin design, cookie decorating, a hay maze, face painting, a massage tent and duck tours. The festival will also feature live music and other entertainment throughout the entire day.

Children and those young at heart are invited to dress in their favorite Halloween costume and march in the costume parade. The parade will begin at 3:00 p.m. from the Visitor Information Center and will wind around the Common, finishing up at the main stage.

“Life is good has been an important contributor to Camp Sunshine through their efforts with the Pumpkin Festival,” said Matt Hoidal, executive director of Camp Sunshine. “Their commitment to the Camp and their efforts to raise funds and awareness of Camp Sunshine has truly made a difference in our work. We look forward to working with them and to another fabulous Pumpkin Festival.”    

The 2004 Life is good Pumpkin Festival is free of charge. All attendees are encouraged to bring a carved pumpkin and a votive candle or a pumpkin to carve at the Common. An estimated 30,000 lit jack-o-lanterns will be needed to help Life is good and Camp Sunshine smash the current world record of 28,952 held by the town of Keene, New Hampshire.

Sponsors for the 2004 Life is good Pumpkin Festival include: WBOS 92.9FM, WCVB-TV, Boston Magazine, Re/Max & Cornerstone Mortgage, Keen Footwear, Annie’s Homegrown, BankNorth, Boston Duck Tours, Boston Ladder & Scaffolding, Cosmic Blob, Dunkin’ Donuts, Geoff & Drew’s Cookies, New Balance Athletic Shoe, Qdoba Mexican Foods, REI, Starbucks, Sugar Heaven Candy, The Law Offices of Pierce & Mandell, New England Patriots, Terry Bikes, Personal Touch Massage and Village Candle.

For more information on the Life is Good Pumpkin Festival 2004, please visit http://www.lifeisgood.com

About Life Is Good

Life is good, based in Boston, MA, spreads a fresh outlook on life with its colorful collection of apparel and its optimistic cultural hero, Jake. For more information on Life is good, please visit http://www.lifeisgood.com

About Camp Sunshine

Camp Sunshine is a national retreat for children with life-threatening illnesses and their families. Through corporate, foundation and individual donations, Camp Sunshine offers its program at no cost to all families. For more information on Camp Sunshine, visit http://www.campsunshine.org or call 207-665-3800

About the Boston Parks and Recreation Department

As caretaker of the city’s open space, the Department oversees 2,200 acres of parkland, including 215 parks and playgrounds, 65 squares, urban woodlands and street trees, three active cemeteries, 16 historic burying grounds, and two golf courses. In addition to maintaining the historic integrity of famous landmarks, the Department provides programming in and services and upgrades facilities ranging from neighborhood tot lots to the 527-acre Franklin Park. For more information on the Department, please visit http://www.cityofboston.gov/parks or call (617) 635-4505

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Life is good is a registered trademark of Life is good, Inc.