Backbone Media’s Internet Marketing for Schwartz Communications is MITX Awards Finalist

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Backbone MediaÂ?s website design is recognized as one of New EnglandÂ?s best

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Backbone Media Inc. today announced that the Schwartz Communications website design has been selected as a finalist in the Online Marketing Strategy category for The 9th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of interactive technologies designed, produced or developed in New England.

In February 2004, New England's largest public relations agency, Schwartz Communications, contracted Backbone Media to help them redesign their website, generate leads and complement existing channels. Backbone enlisted Bowman Design as a partner in the project and together they produced an integrated B2B strategy that combined content assessment and messaging development, website redesign, content management, email and real-time reporting and analysis with a best practices search engine marketing strategy.

The results speak for themselves, according to Steve Schwartz, President of Schwartz Communications: “Since the new website launched we have noticed a substantial increase in qualified leads that come in through the web. The site is clearly effective at conveying the messages we wanted to communicate and attracting qualified prospects. Backbone Media has been a great partner in making this happen.” For more information about the project read the internet marketing strategy case study.

Begun in 1996, the MITX Awards have grown to become the most prestigious awards competition for New England’s interactive professionals, as well as the largest technology awards showcase in the country.

“Once again, our submissions came from virtually every segment of the economy,” said Kiki Mills, Interim Executive Director of MITX. “Taken as a whole, our awards show how, in less than a decade, interactive technology has become a core technology for businesses, nonprofits, educational institutions, and many other industries.”

Backbone Media, Inc. / Bowman Design will be recognized with the other finalists in the category of Online Marketing Strategy at a gala awards ceremony traditionally attended by over 800 of the region’s top technology and business professionals. The finalists were judged for strategic use of online marketing to deliver on a specific goal or objective. This category considered all the components of the internet marketing strategy - media, targeting, creative and measurement. Winners will be announced at the ceremony in the Boston Copley Place Marriott on Wednesday, November 10th. Tickets can be purchased at

The 2004 MITX Awards competition is sponsored by Goodwin Procter LLP, IBM, Mullen, Nixon Peabody LLP, PricewaterhouseCoopers LLC and RDW Group. Media partners are, Mass High Tech, and Technology Review.

About MITX

The Massachusetts Innovation & Technology Exchange (MITX), formerly known as MIMC, accelerates business opportunities and professional development for those who seek to create business advantage through the innovative application of technology and services. Serving more than 2,500 members from multiple industries including Internet, nanotechnology, interactive marketing, healthcare, and financial services, MITX is the region’s premier association for thought leadership, technology trends, building business relationships and professional training and development. MITX also offers its members the chance to promote their companies to targeted audiences through sponsorships, speaking opportunities and networking. MITX is headquartered in Boston. For more information please go to

About Backbone Media, Inc.

Backbone Media’s mission is to help companies reach their active buyers online and profit from their online investment. Since 1996 Backbone Media, Inc. has been helping companies integrate high impact website design with innovative and effective search engine and internet marketing strategies. Backbone Media, Inc. is headquartered in Waltham, MA. For more information please visit

Press Contacts

Sara Fraim


617-227-2822 x203

Cailin McDuffy

Backbone Media, Inc.

781-899-4050 x208

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