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Piribo: Commercial Insight: HIV - From the Naive to the Complex
Piribo, the online destination for business intelligence for the biopharma industry, has added a key disease market report Commercial Insight: HIV - From the Naïve to the Complex to its collection.
LONDON, UK (PRWEB) October 20, 2004 -- As HIV therapy reaches a more mature phase, the antiretroviral market is also entering a new cycle. The report Commercial Insight: HIV - From the Naïve to the Complex considers the challenges facing those involved in the HIV market, including generic incursion, the launch of new, second generation products and increasing disease complexity.
The market is expected to witness continued growth to 2014, with the US remaining the dominant market, accounting for two thirds of total sales, and the Japanese market experiencing the fastest growth. However, the reports author concludes that a number of companies will have to adopt new portfolio management strategies to ensure they are optimally positioned to defend against sales erosion. Product positioning and promotional activity will become increasingly important to the successful launch and sales maintenance of new drugs.
This 184-page report:
• Provides detailed analysis of the HIV market on a country basis (including the US, EU5 and Japan), including historic and forecast sales from 1999 to 2014;
• Analyses key top level opportunities and threats for each of the seven markets;
• Provides both qualitative analysis and quantification of various key events expected to impact the HIV market and individual drugs;
• Analyses various lifecycle management strategies with case studies, considering their applicability for the future.
Commercial Insight: HIV - From the Naïve to the Complex is available from Piribo. For more information visit: http://www.piribo.com/publications/diseases_conditions/aids_and_hiv/DAT199.html
About Piribo.
Piribo is the source for information products concerning the global biotechnology and pharmaceutical industries and contains details of hundreds of business information studies, market reports and books. Piribo has ongoing relationships with leading market research and publishing companies, so we can offer a current and comprehensive range of specialised intelligence.
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