Announcing MarketingPilot R6.2

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MarketingPilot's integrated media flowcharts features raises the bar in media buying software

MarketingPilot makes media flowcharting easy. With Release 6.2 users can create custom media flowcharts for analysis, and presentation.

What are Flowcharts?

Flowcharts are summary views of media campaigns similar to a cross tab with specific information needed by media buyers.

Key Features:

  • All media types (radio, TV, online, direct, display, outdoor, etc.) in a single flowchart
  • Always up-to-date. Flowcharts are directly linked to media placements
  • Flowchart orders and reconciled placements
  • Create flowcharts for:
  •     One media outlet
  •     One client/company
  •     One campaign
  • Create flowcharts for any period of time
  • View flowcharts by:
  •     Day
  •     Week
  •     Month
  •     Year

Benefits:

Flowcharts are a perfect complement to the powerful media buying functions that already exist in MarketingPilot. With MarketingPilot R6.2 media buyers:

  • Eliminate the cost of buying a stand-alone flowcharting tool
  • Save time by not having to learn how to use a separate flowcharting tool
  • Eliminate the time and effort of keeping flowcharts in synch with media orders and placements
  • Improve results: flowcharts are a powerful analytical tool that can help media buyers develop more effective and lower cost campaigns

R6.2 is available now.

Pricing: Flowcharting is included MarketingPilot Professional Edition; there is no additional charge for it. MarketingPilot Professional Edition users who subscribe to the maintenance, support and upgrade service will receive the upgrade at no additional charge as part of the next release.

About the MarketingPilot System

MarketingPilot is the first and only integrated marketing information system for managing the whole marketing process. Designed by marketers for marketers, it consolidates all of an organization’s marketing knowledge for central access and provides collaborative tools to manage campaigns, events, projects, jobs, media buying, collateral, digital assets, budgets and expenses. MarketingPilot enables marketing teams to improve productivity, reduce costs, and track and improve results.

About MarketingPilot LLC

Founded in 1999, MarketingPilot Software LLC is dedicated to fostering marketing best practices by bringing the entire universe of marketing data into one application for complete control and comprehensive analysis. The company’s software is used by corporate marketing teams, government agencies, advertising agencies, and not-for-profit organizations worldwide.

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Chris Rodgers
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