Florida and New England based McKerns Development Launches New Website for Full Service Press, Public Relations and Strategic Marketing Communications

McKerns Development website offers companies seeking press and publicity a thorough look at the process

BOCA RATON, FL (PRWEB) October 20, 2004 -- Leslie McKerns, owner of McKerns Development, a strategic marketing communications, branding, press and public relations company announced this week the launching of their website, www.freewebs.com/mckernsdevelopment/

The website is designed to walk public, private and non-profit companies through the process of using press and communications to successfully market their products and services, and offers experience and results. McKerns has 25 years of experience, is a multi-published author and speaker, and has degrees both in English/Communications and in Interior Design and Construction.

Our firm was built on a strong platform of promoting the built environment, catering to developers, architects and their projects," says McKerns, company founder. Primarily because this group is so community and professionally involved, we expanded into marketing organizations and cause-based non-profits. Our clients literally led us by the hand and insisted we do for their organizations what we had done for them. As our clients interests grew, it became a natural fit for us. Our network of contacts quickly spread out in a finely spun spiderweb, attracting and sticking those with mutual interests.

The markets that we target are twofold. Those that frequently use press and publicity services, and those that currently dont, but should consider it," says Leslie McKerns. Seasoned firms that market often, include public companies that must reach shareholders on a regular basis, non-profit organizations that must maintain a high profile, and private companies that must seek alliances and continuous sources of new business. However, those firms not as accustomed to marketing, press and promotions should not shy away from this vital process of strategic business building," Mckerns adds. The service is surprisingly affordable, as it uses no 'for fee press placement, relying instead on creating high interest stories about firms, reaching media markets that are strategically approached.

"At McKerns Development, we take the fear out of the process. I constantly am being told by my clients that the entire process is revitalizing and inspirational."

The McKerns Development website is a source to explore options, find answers, and read actual press and feature article samples. Updated bi-weekly, visitors are encouraged to check back often to stay in the loop and for fresh content. The strategic marketing firm recommends the technique of putting like interest with like interest, and is most effective at doing so. It is our pleasure to find the central core that is the essence of what you do, and put you with media contacts who are intensely interested in this as well."
McKerns Development is based in Boca Raton, and just outside of Bar Harbor, Maine with contacts throughout Florida and New England. Clients are served by Ms. McKerns directly, ensuring that materials will be developed and created at the highest level of professionalism.

Her firm maintains a network of other professionals with experience in a variety of industries. "We are actively seeking contracts and expect to grow at a reasonably aggressive rate," Mckerns continued. "Both of our areas, Florida and Maine/New England are actively linked and engaged in the land acquisition and development process. As they grow, so will McKerns Development."

McKerns works with a variety of companies to increase their visibility, reach the right customers and build their businesses. Clients include marina and club developers, developers of high rise, urban and mixed use, interior design companies catering to commercial, medical and custom homes of 25,000-35,000 square feet, architectural firms in high rise, condo/hotel mixed use and urban and luxury markets, and the technical services of engineering and land planning, as well as public companies, organizations and non-profits.

The firms services include branding and media campaigns, and promotional events; handling vital company image details such as press releases, feature stories, media kits, invitations and guest lists of dignitaries, speeches, and media and internet relations.

We have a large network of major publications that have come to rely on me as a source of quality stories and content. These magazines and papers often directly approach me to handle a story, and because of the caliber of my clients, they are often perfect as source material. I also develop a story from my clients and query the appropriate publication. Ive had a great success rate in doing that. I can tell you a secret--what makes a good story is that it is not only in the company interest, but right for the publication. Unfortunately, many firms attempting to write their own press, mistake hype for press, and publications will just delete these instantly."

More information can be found at http://www.freewebs.com/mckernsdevelopment/.
Source: McKerns Development
CONTACT: Leslie McKerns of McKerns Development, 561-479-3021
mckerns@bellsouth.net
Web site: http://www.freewebs.com/mckernsdevelopment/

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