Fertigation Technologies, maker of FertiGator, appoints Craig B. Lashmet as Chairman and Chief Executive Officer

Fertigation Technologies, Inc., a manufacturer of advanced lawn and garden treatment products and solutions, today announced the appointment of Craig B. Lashmet, 44, to Chief Executive Officer and Chairman of Board, formerly president of Braun Consulting, a leading publicly held consultancy.

CHICAGO & ST. CHARLES, MO (PRWEB) October 20, 2004 -- Fertigation Technologies, Inc., a manufacturer of advanced lawn and garden treatment products and solutions, today announced the appointment of Craig B. Lashmet, 44, to Chief Executive Officer and Chairman of Board, formerly president of Braun Consulting, a leading publicly held consultancy focused on customer profitability and revenue growth strategies. Among his duties, Lashmet will be steering the strategic growth, marketing execution, and financial stewardship for the company.

Commenting on his new position, Mr. Lashmet stated, I am thrilled to be a part of this exciting new enterprise, which holds so much promise and outstanding value to our customers and partners. FertiGator provides the homeowner, and commercial property management firms, a superior solution to fertilizing and treating lawns in an environmentally safe, no-hassle way, while saving up to 50% of water usage versus traditional methods. Homeowners are expressing heightened concern about the increasing health risks associated with lawn chemical and pesticide applications. Equally, water conservation is becoming an extremely important issue, especially to homeowners in the western states where they have endured drought conditions for upwards of 10 years. FertiGator is the simply the best solution to lawn care and provides a proactive answer to these important concerns.    Im excited to be a part of FertiGator, its cutting edge solutions, and its solid management team".

Weve reached a critical point as a company that requires us to enhance the strategic and operational side of the business to deliver maximum value to our customers and partners," said Dave Cross, President and Founder of the company. Craig brings a wealth of experience and an impressive track record at building and growing some of the nations leading professional services firms. We are delighted to have someone of his caliber join us to assist in growing the company and capturing significant value. Craig complements the talents of our existing leadership team with his proven strategy, marketing, sales, and operational strengths, and will position FertiGator on a sure pathway to success."

About Craig Lashmet
Prior to Fertigation Technologies, Craig served as President of Braun Consulting, a publicly held consulting services company focusing on integrated customer profitability strategy and business intelligence solutions. Lashmet was Executive Vice President and co-founder of eLoyalty, a public consultancy focused on customer service solutions, having full P&L responsibility for the companys North American operations. Prior to eLoyalty, Lashmet was a partner with Grant Thornton LLP where he was responsible for launching and leading their Advanced Technology Practice. Mr. Lashmet is a graduate of Eastern Illinois University receiving B.S. degree in Computer Management.

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About Fertigation Technologies and FertiGator
Fertigation Technologies, Inc. and FertiGator is a leading edge manufacturer providing advanced lawn care solutions to the residential and commercial marketplace. They provide patented products allowing homeowners a carefree, all natural way to fertilize and treat their lawns through irrigation systems, while saving up to 50% in water usage. FertiGator also provides proprietary fertilizers and supplements that provide total lawn care, water saving properties, and all-natural repellents for pests as diverse as mosquitoes, fire ants, moles, gophers, and armadillos. Fertigation Technologies is headquartered in St. Charles, MO, and is reachable via 866-344-2867, and its website, www.fertigator.com.

CONTACT INFORMATION:
David Cross
Fertigation Technologies, Inc.
866-344-2867
http://www.fertigator.com