DemandEdge Announces Availability of Advanced Performance Measurement Services

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Leading Demand Chain Management Consulting Firm Takes Performance Measurement to the Next Level by Providing Integrated Marketing, Sales, and Service Performance Measurement Consulting Services

– DemandEdge, a management consulting firm built on decades of experience working with more than 100 clients on projects covering a range of strategy, organization, and systems topics, has announced it can now provide demand chain (i.e. integrated marketing, sales, and service) performance measurement capabilities to its clients on an outsource basis.

Built on the n-to-n, Demand Team Mapping (DTM), and Demand Network Architecture (DNA) methodologies, DemandEdge’s Performance Measurement Service provides highly detailed measurement of a company’s entire demand chain. Once Key Performance Indicators are agreed on, data is regularly gathered from a variety of internal (e.g. Sales Force Automation, Marketing Automation, Call Center Automation systems), external (e.g. distributor or reseller sales data, market research reports, demographic and economic data), and primary research (e.g. interviews, surveys) sources into DemandEdge’s highly secure data center. The data is then modeled using DemandEdge’s proprietary methods to produce an integrated view of how all components of the demand chain (e.g. sales channels, sales and marketing campaigns and tactics, brand) are working together to create and convert demand for a company’s products or services with target customers.

Using the model, DemandEdge’s highly skilled and experienced consulting staff analyzes the data to determine which demand chain Key Performance Indicators are changing – positively or negatively. Anomalies are investigated in further detail and comprehensive reports are delivered to the client’s management team on a scheduled basis.

Key strengths of DemandEdge’s Performance Measurement Service include the ability to get it up and running in a few months for a fraction of the cost a company would spend doing it internally. Since DemandEdge has already developed the systems and methods and organization needed to deliver the service, clients who contract for the service get actionable reports in as little as a third of the time it would take to establish even a simple performance measurement capability internally.

“The impact on the efficiency and effectiveness of a client’s marketing, sales, and service operations can be quite staggering”, said Mark Walton, Managing Partner at DemandEdge. “We know from experience, working on hundreds of projects with our clients, that there is a lot of waste and inefficiency in the demand chain of a typical company. Performance measurement can help identify the problem areas, but companies have struggled with what performance measurement is and how to put actionable performance measurement in place at a reasonable cost and with minimal disruption to ongoing operations. Now we can put it in place for them.”

The fact that DemandEdge’s partners have an average of more than 25 years of operational experience means clients can get a level of cross-industry performance measurement insight that is difficult to replicate internally. And often, DemandEdge’s partners’ independent viewpoint can balance the needs of senior management across the marketing, sales, and service departments better than can be done with an internal team.

“We are already seeing a lot of interest in our Performance Measurement Service from existing and new clients”, said Bruce Fredrickson, Managing Partner. “When you look at the value proposition we’re offering, it’s extremely compelling. The fact is companies are under real pressure to implement demand chain performance measurement, as proven by some of the work done by the CMO Council’s Marketing Performance Measurement program and other work done by the BPM Forum. Simply put, we can deliver better performance measurement in a fraction of the time for a significantly lower cost.”

DemandEdge’s Performance Measurement Service is available now. More information can be found at http://www.demandedge.com/services_performance.htm.

About DemandEdge

DemandEdge is a management consulting firm built on decades of demand chain expertise and innovation. The firm’s partners and staff have deep experience working with more than one hundred clients from a variety of industries. They understand all types of demand chains – from Internet to direct sales to value-added resellers to multi-tier retailers and all points in between. And, they help their clients answer their critical questions about strategies, organizations, systems, and performance measurement. For more information please visit the company’s Web site at http://www.demandedge.com.

DemandEdge is a trademark of DemandEdge, LLC.

n-to-n, DTM, DNA, Demand Team Mapping, and Demand Network Architecture, are trademarks of Demand IP, LLC.

All other names are trademarks or registered trademarks of their respective owners.

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