Affiliate Programs Going “Big Business”

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Once thought a way for individuals to make a few dollars off the Internet, affiliate programs are becoming mainstream businesses. AMWSO, a leader of the affiliate management industry, is helping to lead this charge. They have recently taken over the affiliate program for United Shades.

Over the last few years, Internet affiliate programs have grown so popular that many businesses find them a “must.” By allowing anyone with a web site to sell a company’s products or services, that company can brand itself widely while making more sales. The web site owner traditionally makes a few sales a month and earns a small check every couple months.

But that’s the model no more. As with any situation where there is money to be made, many individuals and companies have begun turning affiliate programs into high-end businesses turning over substantial sums of money.

The more serious the affiliate, the more details come into play, and as a result, there are now third-party affiliate management companies as well. “When you need to factor in all the market and competition research before launching a business, determine which programs provide the best results, track income, keep an eye on fraud, and so much more, affiliate programs become an enormous effort,” explains Chris Sanderson, manager of the AMWSO group, a leader in the industry. “Affiliate management companies like ours help to streamline everything so that people can make better use of their time and earn more.

“Likewise, for companies trying to earn more money through sales, it doesn’t make sense for them to learn a whole new business and to re-direct employees toward this effort. We already have the system in place and can do everything for a lot less.”

United Shades, an online discount dealer of high-end sunglasses, is a good example of companies benefiting from affiliate management. “Although we’re a multi-million dollar company,” explains Ottica Meloni, owner of United Shades, “we have a very small staff, so we need to use everyone in a very focused way. We ran our affiliate program for a while, but as it became more complex to do so, we realized the need to outsource.”

As of October 2004, AMWSO has taken on the United Shades affiliate program.

To learn more about how a third-party can benefit an individual or company by managing affiliate programs, you can visit


AMWSO is a gateway to affiliate marketing for both Merchants and Affiliates, following ethical marketing practices and a strong track record of success. Clients include Western Union, NetMagazines, Forzieri and DriveWerks. For more details, contact Chris Sanderson or visit

ABOUT UNITED SHADES: is the end result of roughly 75 years of experience gained in the business of selling sunglasses. The brick-and-mortar business opened in Rome at the beginning of the century, selling shades and photographic equipment to stars and 'paparazzi' alike. For more details, contact or visit


Chris Sanderson

Web Studio-1

849 Vorawat Building

Unit 1704 Silom Road

Bangkok Thailand

Phone: 02 635 1255 ext 109

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Chris Sanderson