Innovative New Aromaleigh Mineral Foundation Powders Enable All Women to Wear Mineral Cosmetics

Aromaleigh is pleased to introduce two new mineral foundation powders: Voilé and Glissade. Both products take advantage of the latest technological advances to create mineral foundation powders that are very different from any other mineral foundation powder in todays market.

(PRWEB) October 22, 2004 -- Voilé and Glissade enable all consumers to find a mineral cosmetic option that will work for them. Even those who have never been able to wear minerals before will find they are able to wear one of Aromaleighs newest innovations.

Mineral cosmetics are becoming more and more popular as consumers seek cosmetic products that not only help their skin look better in its current condition but also help improve skin condition with continued use. Many consumers have found that mineral cosmetics fit this bill perfectly since they contain few ingredients that can be harmful to the skin and do contain ingredients such as zinc oxide and titanium dioxide, which can be healing to the skin. However, many consumers encounter one or more of the following problems when using other mineral products currently on the market: itching, redness, burning or other irritation due to the presence of bismuth oxychloride; a glowing" finish that many equate to the look of oily skin; difficulty in achieving a natural finish without the use of special tools and difficult-to-perfect techniques; and accentuation of pores and fine lines.

Aromaleighs two newest mineral foundation powders, Voilé and Glissade, offer all the benefits of mineral cosmetics with none of the problems. Aromaleigh uses only the industrys newest pure, refined, and finely-milled cosmetic-grade minerals and omits the ingredient bismuth oxychloride. Our mineral powders, thanks to a new ultra-silky mica powder, cover your skin in a micro-thin layer, reflecting light, flattering your face, and reducing the appearance of fine lines and wrinkles.

Voilé is a perfectly matte foundation powder that is incredibly light and breathable. Containing both zinc oxide and titanium dioxide, Voilé also provides a natural wide-spectrum barrier protection from sun exposure. The consumer can use Voilé as a foundation powder or a finishing powder, depending on application method. While it can be worn by consumers with all skintypes, its perfectly matte finish makes Voilé perfect for consumers with oily skin, as it will not lead to excess oil production throughout the day.

Glissade is a luxe, dreamy, emollient mineral foundation powder that is perfect for those consumers who have previously found mineral foundations to be drying or to cause itching, tightening, and sensitization to their skin. Glissade uses the latest innovations in silicone-coated pigment technology, which provides a buffer between the skin and the pigments, finally offering these customers a product that they can wear happily and successfully. While providing the same sun protection as Voilé, its more emollient finish makes Glissade the perfect choice for consumers with areas of drier skin.

Aromaleigh believes in keeping our mineral foundation powders as pure and natural as possible. However, we believe cosmetic product safety is of even higher concern. For customers who prefer a natural, preservative-free product, Voilé is the perfect choice, as it contains only mica, titanium dioxide, zinc oxide, silica, and iron oxides. This formulation does not require the addition of preservatives in order to ensure consumer safety with continued use of the product. To achieve its more emollient texture, Glissade also contains ingredients that-without added protection as the consumer exposes the product to brushes or sponges that may contain dust, skin cells, residual moisturizers, and other contaminants-could lead to bacterial growth. Glissade therefore contains the minimum amount of paraben preservatives required to protect the consumer against this type of contamination.

Both Voilé and Glissade are available in an unparalleled range of 46 colors in 6 different color groupings.

For more detailed information about Voilé and Glissade, please visit the Aromaleigh website at http://www.aromaleigh.com or email Amy Shelton, Director of Customer Relations, at amy@aromaleigh.com.

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