Plutus Enterprise Follow Up To Digital Hollywood Conference

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Convergence of Television and Mobile Devices, Gerald Abrahamian Provides a Follow Up On This Years Conference

The 2004 Digital Hollywood Conference included a strong push from content providers to pursue opportunities in interactive television and mobile services by merging the two channels to capture a larger audience, according to Gerald Abrahamian, Media and Entertainment Practice Manager for Plutus Enterprises, a leading provider of comprehensive solutions for global entertainment clients. The conference was held at the Loews Hotel in Santa Monica California.

Following up on the event, Gerald Abrahamian said, “As the battle for consumers’ attention heats up, there is a major push to exploit and promote television content with the use of mobile technology. You are seeing the major players utilize mobile devices by creating an environment where the audience has an opportunity to interact with their favorite television program. A success of this convergence was seen with the stand out international “Idol” franchises, such “American Idol” and UK’s “Pop Idol.” Idol” fans were able to vote for their favorite singer and ultimately decide the winner of the idol contest. Show producers see the benefits of incorporating mobile interaction with their shows as a way to make the audience feel they are part of the program. While not profitable in the United States, the globally use of SMS has proven to be profitable. Additionally, to avoid loss of advertising revenue with the expanding use of DVR’s, producers are searching for ways to keep viewers tuned-in in real time. A key to successful programming is proper execution through all media channels, and this is where Plutus Enterprises has the capabilities and experience to help companies achieve maximum exploitation and promotion of their intellectual property.”

Plutus Enterprises currently offers a solution assisting Media and Entertainment companies manage the content creation, channel evaluation, marketing, sales, licensing, and distribution processes in order to drive optimal revenue and profit potential for branded assets. “With so many media distribution channels, it has become increasingly important to make sure the execution of the entire process generates the greatest revenue and profit potential,” said Gerald Abrahamian. “One misstep in the execution of a programming strategy can alienate the targeted audience and produce financial results that fall far short of their potential. With the increasing number of media channels, it is no longer a matter of just airing a television show, but proper management and execution of the vision for the program franchise in order to maximize the exploitation and promotion of a company’s media assets.”

About Plutus Enterprises

Plutus Enterprises is a leading provider of consulting services to Global 1000 clients. Since its inception in 1991, the company has successfully embodied its cornerstone philosophy of building long-term client relationships through dutiful service and the delivery of quantifiable results. By combining deep expertise in both business processes and applied technology, Plutus consultants deliver high-value business application solutions across a variety of industries. To find out more about the company, please visit

Contact Information:

Gerald Abrahamian

Plutus Enterprises


American Idol® and Pop Idol® are a registered trademark of 19 TV Ltd. and FremantleMedia North America, Inc.

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Gerald Abrahamian