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All Press Releases for October 22, 2004 Subscribe to this News Feed    
 

Launch of Kolobags Offers Laptop Bags For Women and a Fresh and Functional Approach to the Phrase Remember to Accessorize"

The launch this month of online shopping boutique, Kolobags, offers a fresh option for women who carry a laptop bag and do not want to be limited to masculine looking options.

Los Angeles, CA (PRWEB) October 22, 2004 --- The launch this month of online shopping boutique, Kolobags, offers a fresh option for women who carry a laptop bag and do not want to be limited to masculine looking options. While there has been a recent flurry of coverage on individual designers of laptop bags made for women, Kolobags.com brings together in one location stylish options from an assortment of manufacturers.

Although there are many channels to purchase the basic black laptop bag, Kolobags founders Raffaella Camera and Elaine Sanders determined that there was a void in the marketplace for women who desire to carry fashionable, yet functional, totes and bags for business and entertainment technology. Given that women account for 63% of purchases of all business and computer cases, and that US retail sales of laptops is close to $6 billion annually*, Camera and Sanders believe that they will fill a need for female consumers who previously have been settling for an accessory that ultimately was not satisfying. As someone who traveled as a consultant and carried a laptop for years, I know from first-hand experience that there has been little or no choice of styles of laptop bags for women," explains Camera. If you wanted to find a functional and feminine bag, there was not one destination and you had to scour the market to even find a couple of choices."

The two have searched the market to find bags that are as much fashion accessories as they are practical carriers for work and entertainment electronics. They stay in touch with the newest trends and products from North America, Europe and Asia, so that their customers will have a true variety of choices. Black is always a staple for women, but Kolobags has purposefully branched out to include colors and patterns that will blend with or electrify women's outfits. Styles include a spectrum of designs that fit into the categories of briefcases, totes, backpacks, and messenger bags, as well as accessories such as padfolios and laptop sleeves. Initial selection includes brands such as Moonsus, Acme Made, Casauri, and Sumdex; choices will continually evolve based on what customers request and the unique offerings Sanders and Camera find.

(www.wirelessnewsfactor.com)

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Elaine Sanders
KOLOBAGS
310-991-3275
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