Viewpoint Creative Brands Discovery Monday Night

Boston/Los Angeles (PRWEB) October 22, 2004

Discovery Channel picked Viewpoint Creative to develop a multi-phase promotional campaign for their Monday night primetime line-up. The net is staking claim to one of TV’s best nights of programming with a fuel-injected line-up that features “American Chopper”, “Monster Garage” and “Monster House”. Now, with phase 1 on the air the Viewpoint Creative team is putting the finishing touches on phase 2.

Airing October 11th, phase 2 continues the bold new look and on-camera presence of series’ stars: the Teutuls, Jesse James and Steve Watson. But now the campaign zeroes in on stand-alone spots for individual series. In one, Mikey Teutul – the latest addition to the American Chopper family – puts his unique humor on display dancing to a newly recorded version of Ton Loc’s “Wild Thing”. The new version of the song features lyrics like: “They like to build the wild things.” Says Viewpoint Creative Executive Producer, Dave Shilale, “It’s exactly what Discovery’s “Entertain Your Brain” branding is all about.”

The striking design established in early “block” spots continues throughout the new campaign. Snapping black lines, suggesting the wires and tools that are the trademark of each series, shoot across a vivid white background and interact with series’ stars and their incredibly crafted machines.

Viewpoint Creative is an award-winning creative services firm providing clients with an exceptional range of advertising and design solutions to promote their brands. From concept to completion, Viewpoint Creative delivers extensive national and international experience in television, print and radio production. Clients include Showtime, HBO, Discovery Networks, ESPN, Travel Channel, DIRECTV, FX, SciFi Channel, PBS, Court TV and History Channel International.    

For more information, contact Amy Coblenz at 781/449-5858 or acoblenz@viewpointcreative.com

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