Bookmaker Victor Chandler Changes Look

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One brand look going forward Â? thatÂ?s the rationale behind bookmaker Victor ChandlerÂ?s sophisticated looking new identity that was unveiled today.

One brand look going forward – that’s the rationale behind bookmaker Victor Chandler’s sophisticated looking new identity that was unveiled today. The strong and distinctive look - as depicted by the images above - will provide the Chandler group’s growing range of products with a single clear identity.

Group marketing director Alan Randall explained that the new identity has been designed to clearly express the company’s vision and to demonstrate its values.

”Our brand vision is simple. It is the place to be where people come for excitement.

”The brand is the vehicle by which we will deliver our vision. A brand that’s elegant and sophisticated and confident, in line with our customers’ expectations. It’s a brand that’s friendly and personal,” he said.

The Victor Chandler group consists of a portfolio of prestigious betting and gaming products.These will be presented in future as vcbet, vcpoker, vccasino and vcgames.

The Victor Chandler name will be retained as the corporate brand and will appear as the sign off signature at the foot of customer communication.

The background colour will be black, with the logo in white. There will be a new VC lozenge which will be colour linked by product.The lozenge will appear alongside the Victor Chandler corporate brand and sign-off as well as be used to highlight photography.

The Victor Chandler brand has become synonymous with the values of honesty, integrity and a pioneering spirit. These values have been built up over seven decades from a small family business to one of the most successful independent sports betting and gaming groups in the world.

Randall added that the new identity would help cement Chandler’s position as a world market leader: “This new brand will help us to punch to our full weight and build on our position as the leading independent operator in an increasingly cluttered marketplace.

“Our new identity then has been built on what has been successful in the past but also introduces some new modern elements to take us into the future.”

Notes to Editors:

Headquartered in Gibraltar and with offices around the world, the Victor Chandler Group has customers in over 164 countries across the world making it a truly global operation. The Group is famed for taking its own gamble in 1999 to move its entire account operation from London to Gibraltar and almost overnight introducing tax-free betting for its ever-widening circle of international clients.

Since it's formation in 1946, the Victor Chandler Group steady growth has been underpinned by two values that set it apart from anyone else - a pioneering spirit and a passion for sport.

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