KnowledgeStorm Poll: Kerry Wins U.S. Businesswoman Vote By 5% - Bush Wins U.S. Businessman Vote By 15%

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KnowledgeStorm today released figures from its 2004 Presidential Election Poll of Corporate America. 5000 U.S. registered voters - all business professionals across myriad industries - responded to questions regarding the 2004 Presidential Election: whether they’d vote for George W. Bush or John Kerry, which issues were most/least important, and how much confidence they had that their vote would go to the winner. Additionally, the poll added a global track to show the international business world’s vote, if given the opportunity. 2004 Presidential Election Poll of Corporate America Shows 8.8% Overall Lead for Bush - Same Poll Shows If International Business Could Vote, Kerry Wins by 58% Landslide

KnowledgeStorm (http://www.knowledgestorm.com), the top-ranked vertical search site, today released figures from its 2004 Presidential Election Poll of Corporate America. This week, 5000 U.S. registered voters - all business professionals across myriad industries - responded to questions regarding the 2004 Presidential Election: whether they’d vote for George W. Bush or John Kerry, which issues were most/least important, and how much confidence they had that their vote would go to the winner. Additionally, the poll added a global track to show the international business world’s vote, if given the opportunity.

Key Findings from KnowledgeStorm’s 2004 Presidential Election Poll of Corporate America:

Who do you plan to vote for in the 2004 presidential election?

. In corporate America overall, Bush leads by 8.8% (Margin of Error 1.2%)

  • 52.1% plan to vote for Bush, 43.4% plan to vote for Kerry
  • 61% believe Bush will win the election

The rest of the world

· Respondents from the rest of the world strongly support Kerry.

  • Kerry draws the support of 73.7% of international respondents; Bush gets only 15.3% of their "vote.” (Margin of Error 3%)

What issues are most important to you as you decide for whom to vote?

· Bush voters care most about:

1. Defense / Homeland security

2. Taxes

3. Economy

4. Principles & values

· Kerry voters care most about:

1. Economy

2. Jobs & unemployment

3. Healthcare

4. Foreign policy

· Undecided voters care most about:

1. Economy

2. Jobs & unemployment

3. Defense / Homeland security

4. Healthcare

· Detailed results suggest that undecided voters may lean towards Kerry.

Party affiliation

· Count on party-line voting -- nearly 90% of voters who identify as Republican or Democrat plan to vote for their party's candidate.

· Moderates tend towards Kerry. Among voters who don't identify strongly with either party, Kerry leads by 9.4%.

Gender

· Among businessmen, Bush leads by 15.2% (Margin of Error 1.7%)

· Among businesswomen, Kerry leads by 5.2% (Margin of Error 2.5%)

Age

· Bush's support is strongest among 35 to 65 year olds. Bush and Kerry are neck and neck among older and younger voters.

Company Size

· Bush has definitive lead among mid-sized companies (companies with 100 to 2,000 employees). Bush's lead is twice as large in this segment, 14.2%, as in very small and very large companies.

Industries

· Bush's strongest support comes from industries such as: Aerospace and Defense, Pharmaceuticals, Transportation, Food & Beverage, Manufacturing, Retail & Wholesale, Automotive, Healthcare, Government and Public Administration, Insurance, and Banking and Finance.

· Except for Education & Training and Non-Profit, Kerry has few clear strongholds in the business world.

· It’s a dead heat for the candidates within the Technology/Computers industry.

State-by-state

· Among business and technology professionals, Bush is doing particularly well in battleground states.

· In these states, Bush leads by 10.7% (versus just 7.9% among this audience in the rest of the country).

By profession

· Bush's lead is greater among management (11.7%) than among rank-and-file (8.0%).

· Bush's lead is slightly weaker among IT professionals (7.9%) than among others (9.8%).

Among non-registered US residents

· People who aren't sure if they're registered to vote favor Kerry 56% to Bush's 32%

· People who say they aren't registered to vote favor Kerry even more: 63.5% to 25.1%

Note to Editor:

The full survey/findings are available complimentary for credentialed members of the media.

Fun Halloween Findings from the 2004 Presidential Election Poll of Corporate America:

Halloween: What costume should each candidate wear?

· George W. Bush: Both sides of the aisle agree he should dress as a cowboy.

· John Kerry: Kerry supporters say he'd make a super Superman. Bush voters suggest "Ghost" would be a more appropriate costume.

Halloween: What would each candidate give to trick-or-treaters for Halloween?

· George W. Bush: Supporters say he'd hand candy into goody bags.

· John Kerry: Supporters are unsure whether Kerry would hand out Fruit or Candy.

· Opponents of Both: Bush and Kerry would give out nothing. They’d turn out the lights and pretend not to be home.

About KnowledgeStorm

Founded in 1998, KnowledgeStorm is the Internet’s top-ranked vertical search site. With the largest online index of IT solutions, KnowledgeStorm offers technology buyers a free, easy and comprehensive means to match business requirements to a "short list" of technology providers and to stay current on technology topics and trends. This information is available through the KnowledgeStorm Network, which includes http://www.knowledgestorm.com, specialty search sites and syndication partners. Technology vendors use KnowledgeStorm’s efficient, effective lead generation services to fill sales pipelines with motivated and educated buyers. For more information, visit http://www.knowledgestorm.com.

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Meredith A.c. Roth
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