Windowcraft Inc. Increases Visibility and Accessibility for Product Line by Opening a Second Location on Woodward Avenue in Bloomfield Hills, Michigan.

Windowcraft Inc, a leading supplier of premium windows, entry door systems, interior doors, replacement windows, and related specialties, announces the grand opening of a second location. The new Bloomfield Design Center will be located at 36360 Woodward Avenue in Bloomfield Hills, Michigan. In an effort to be more accessible for clients and to continue building brand awareness, this new product showroom will open its doors to the public and to the design community October 25, 2004.

BLOOMFIELD HILLS, MI (PRWEB) October 24, 2004 -- In 1998, President, Tommee Render, along with his business partners, formed Windowcraft Inc. and placed its headquarters, distribution facility, and showroom at 30687 Wixom Road in Wixom, Michigan. Mr. Render and his team have worked in collaboration with the areas most discerning architects and home builders targeting the upper-end residential market. Concentrating their efforts in building brand awareness and creating loyalty by exceeding service expectations throughout the process of installation, their sales volume has substantially increased. Our commitment to customer service is paying off as we continue to gain market share from our more recognizable competitors", stated Mr. Render.

During that period, the need for a second location became apparent. To continue to increase visibility as a brand and to better serve both current and future customers, the accessibility of a Woodward Avenue location made perfect sense for Windowcraft, Inc.

A large selection of the Windowcraft Inc. product line will be showcased at the 1600 square foot, state-of-the-art Bloomfield Design Center. Exclusive to Windowcraft Inc. are its Eagle and Dynamic Window and Door lines. Those, in addition to, Woodharbor, Sun Mountain, Heartwood, and IWP will be featured in the new space. High-end decorative hardware and their premium millwork collections featuring plaster moldings, hand carved wood moldings and appliqués will also be displayed.    

Whether the project is a new home construction, renovation, or remodeling project, windows and doors enhance the architecture like no other singular element. The selection of these products is one of the most important architectural decisions that will be made.

Due to the enormous variety of wood species, textures and finishes, as well as, the range in exterior color palette and decorative glass options available, the process of making these selections by catalog is really no longer applicable in todays market", Render explained. Todays sophisticated buyers require the ability to see, touch, and review their personal selections in a relaxed setting. The Bloomfield Design Center provides that type of an environment for our clients to experience the variety, the personal attention, and the value of the Windowcraft experience face-to-face with one of our product specialists."

To learn more about Windowcraft Inc. and the product lines represented please call 248-669-1010, visit either of the two showroom locations or visit www.windowcraftinc.com

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