TheFinancial411 Launches New E -- Finance Publication for Women -- A Gentry Girls Guide to Taming the Bull"

TheFinancial411 announced today the release of Volume I of an E-Finance publication that enables women to easily grasp the more esoteric concepts of finance and economics. A Gentry Girls Guide to Taming the Bull" is available for preview and purchase at www.theFinancial411.com.

Silicon Valley, CA (PRWEB) October 26, 2004 - Explained through a narrative, and reading more like an episode of Sex in the City" than a typical abstract from The Economist", A Gentry Girls Guide to Taming the Bull" illustrates the most commonly perceived mysteries of economics and further removes the barriers to greater understanding, planning, and participation for women in their financial lives.

In this first volume, one follows the daily activities of a cutting edge Silicon Valley girl whose adventures become the medium for conveying previously elusive and tedious concepts such as inflation", net after-tax returns", the power of tax-deferred compounding", among others. Not only are the concepts crystallized through the story, but also their interdependence is illustrated through the subsequent storyline development. All the topics that have historically shut women down rather than motivate them about planning their financial security will be treated throughout the course of this financial novella.

Ive seen first-hand through my client work of some twenty years that the key to greater understanding and participation for women is simply translating the content into real-life terms and scenarios" says Teresa Dentino, CEO and Founder of theFinancial411. With humor and relevant context added to the mix, A Gentry Girls Guide" helps lift the veil of mystery, but also gives women an incentive to continue to learn. When you can relate the entire concept of Inflation" through an amusing, contemporary story that demonstrates with solid financial analytics whether your current strategy will yield enough to afford you a pair of Manolo Blahnik shoes, you easily capture womens attention", maintains Dentino.

The Gentry Girl" theme was chosen to convey that women can have their own hip language to understand the process, and that getting rid of Wall-Speak" doesnt have to dilute the message. Delivering meaningful finance content does not have to be a punishing experience," says Dentino.

Saving for retirement is a crucial issue for all, but especially for women who still lag their male counterparts when it comes to participation. Fear of making a mistake" is cited as the number one reason women hold back. The dilemma is how to get up to speed on a subject so vast and one typically presented without much sex appeal!

I find that theres more receptivity by delivering the message with a tongue-in-cheek style that says: You dont have to be an expert to do this." Dentino explains. On the other hand, the levity doesnt relieve the need for accountability so you still have to show up for the game."

Subsequent volumes of the E-Finance publication will treat other concepts proven to build upon each other and progressively generate a meaningful awareness of economic realities that shape daily life and financial plans. Plus, everyone will want to see what our 'heroine encounters next!" adds Dentino.

The tract is illustrated with graphics and cartoons; four-color inks highlight key terms for ease of comprehension. Easy-to-follow calculation formulas put the concept into hard numbers for a true experience in financial analysis. Subsequent volumes will be published once a month and will cover such themes as: Why bonds arent the safe alternative to equity risk", and Understanding the ABCs of mutual fund pricing", among others. Volume I can be previewed and purchased online for $1.25 at www.theFinancial411.com/411.html.

Contact: Teresa Dentino, Founder/CEO
1+ 650.851.8959

The Financial 411 is a private consulting firm whose mission is to achieve greater financial literacy among women. One of the first in the country to be trained on womens money issues (Womens Cents Study, National Center for Women & Retirement Research, Long Island University) Teresa Dentino has developed innovative educational programs that allow ease of comprehension and participation for all. From the heart of the Silicon Valley, Teresa Dentino works with clients in private tutorials and workshops. She also writes and publishes a quarterly E- Zine, Financial Rights of Passage", conducts specialized workshops on divorce finance, and is a frequent speaker on developing efficient financial management. You may contact her directly for speaking engagements or media appearances.

Contact Information:
Teresa Dentino
CEO/Founder
TheFinancial411
Tel: 650.851.8959
Fax: 866.895.8878
http://www.theFinancial411.com

Source: theFinancial411
Website: www.theFinancial411.com

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