Crist Information & Research to Provide Competitive Lift Truck Data to Caterpillar and Mitsubishi Forklift Dealers

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Crist Information & Research, LLC, (CIR) announced today that Mitsubishi Caterpillar Forklift of America (MCFA), a leading provider of material handling equipment, has selected the Material Handling Guru database, from the CIR database collection, to provide lift truck data to MCFA, Caterpillar and Mitsubishi forklift dealers.

The Material Handling Guru, a database of lift truck information, provides detailed Specifications, Resale Values spanning ten years and a Residual Value Calculator. MCFA and its Caterpillar and Mitsubishi forklift dealer networks will use the database to access up-to-date detailed lift truck information via Caterpillar forklift and Mitsubishi forklift private-label websites.

“MCFA recently decided to use the Material Handling Guru to power our Lift Truck Specification Comparison (LSC) program on the web. We feel this will provide more accurate and up to date specification comparisons than we have been able to provide in the past”, said Kevin Krakora, Manager, Product Services, MCFA. “This program continues to be available free of charge to all MCFA dealers”.

"We are pleased to have the opportunity and responsibility to provide MCFA Corporate, Caterpillar forklift dealers and Mitsubishi forklift dealers with up-to-date competitive information”, said Kyle Crist, President, CIR.” MCFA’s longstanding commitment to its dealer network is demonstrated by this agreement which provides their dealers with competitive information”.

In addition, CIR is pleased to announce their upcoming introduction regarding a new business and product structure where all database and research products will be offered through the new “EQGURU” brand name. The first new database product release under the new structure will be a comprehensive heavy construction equipment value guide which, will also offer a Residual Value Calculator geared to assist finance companies, leasing companies and equipment distributors. This product is a natural development as CIR has had such success with their current lift truck products; current customers as well as industry professionals have long anticipated this product release.

About Crist Information & Research, LLC

Crist Information & Research, LLC is a research and product development company, which focuses on the lift truck, material handling and heavy construction equipment industries in North America and Europe. CIR provides services to OEMs, distributors and finance companies.

About Mitsubishi Caterpillar Forklift America Inc.

MCFA is engaged in the manufacture and distribution of material handling equipment and parts under the Mitsubishi forklift truck and Caterpillar(R) lift truck brand names. In addition, a wholly owned subsidiary, Rapidparts Inc., specializes in the distribution of service parts for many competitors 'brands of material handling equipment.

Crist Information & Research

PO Box 580910 :: Elk Grove, CA 95758

Tel: 800-300-8890 :: ::

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