Procter & Gamble Chooses COAST to Automate Privacy Management: market leader enlists COAST to help protect the privacy of online information

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For P&G, with over 120 unique Web sites in North America alone, managing corporate content for compliance to privacy rules was a manually intense and challenging effort. They've enlisted COAST Software to automate the process of auditing all sites in real time to pinpoint privacy vulnerabilities and enforce compliance to standards consistently across the organization.

COAST Software Inc. announced today that Procter & Gamble (P&G), a leading consumer products company, has selected COAST WebCentral to monitor online content for privacy issues.

“We have over 120 unique URLs in North America alone, as well as new Web sites becoming live on a routine basis. This makes managing corporate content for compliance to privacy rules a manually intense and challenging effort,” says P&G Global Privacy Manager, Susan Welch. “Using COAST WebCentral, we are now able to automate the process of auditing all of our sites on a consistent and rigorous basis. It enables us to monitor privacy on our Web sites real time.”

P&G is considered one of the most skilled marketers of consumer-packaged goods in the world. The company invests considerable resources in understanding the needs of its consumers through continuous market research. Fundamental to the P&G marketing strategy is consumer trust, which is established through its global privacy program. It helps P&G obtain the information it relies on to develop new and improved products that meet the needs of its valued consumers.

With COAST, P&G is able to inventory online content, pinpoint vulnerabilities and knowledgeably enforce privacy standards. COAST WebCentral enables P&G to create aggregated reports across business units to drive better accountability and ownership of issues.

“COAST Software is very pleased to be working with a market leader like P&G to help automate the process of auditing its Web sites worldwide for privacy compliance,” says COAST president and CEO Paul Saunders. “COAST WebCentral helps P&G maintain control of online consumer marketing programs, efficiently monitor corporate compliance, and continue to make sound business decisions. This empowers management to be sure privacy is implemented consistently across the organization.”

About COAST Software Inc.

COAST provides executives, compliance officers and Web teams alike with compliance management solutions that monitor, analyze and report on the compliance of online properties. Established in 1996, the company is a pioneer in the development of Web site management solutions with over 100,000 licensed users worldwide. COAST empowers Fortune 2000 and government executives to gain control of organizational content, police corporate compliance, and make sound business decisions. For more information, please visit: http://www.coast.com.

COAST WebCentral is an enterprise software solution that manages the unique standards of today’s increasingly complex Web environments. It offers summary reporting for an executive view into issues such as privacy, information assurance, Web governance and accessibility compliance. With detailed information related to privacy and compliance vulnerabilities, stakeholders gain access to informative, Web-based reports including trend analysis and charting capabilities.

The solution can be licensed and deployed at a customer site or hosted and managed by COAST.

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Nicole Gibson
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