KnowledgeStorm Technology Sector Poll Shows Divide Among the Sexes: Kerry Wins U.S. Technology Businesswoman Vote By 17.3% -- Bush Wins U.S. Technology Businessman Vote By 7.4%

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KnowledgeStorm Technology Sector Poll Shows Divide Among the Sexes: Kerry Wins U.S. Technology Businesswoman Vote By 17.3% -- Bush Wins U.S. Technology Businessman Vote By 7.4% -- 1165 U.S. registered voters - all from the Computers & Technology industry - responded to questions regarding the 2004 Presidential Election: whether theyÂ?d vote for George W. Bush or John Kerry

– KnowledgeStorm (http://www.knowledgestorm.com), the top-ranked technology search site, today released figures from its 2004 Presidential Election Poll of the U.S. Technology sector. 1165 U.S. registered voters - all from the Computers & Technology industry - responded to questions regarding the 2004 Presidential Election: whether they’d vote for George W. Bush or John Kerry, which issues were most/least important, and how much confidence they had that their vote would go to the winner. Additionally, the poll added a global track to show the international Technology Sector vote, if given the opportunity.

Key Findings from KnowledgeStorm’s Presidential Election Poll of the U.S. Technology Sector:

Who do you plan to vote for in the 2004 presidential election?

  •         In the technology industry, Bush and Kerry are neck-and-neck
  •      48.3% plan to vote for Bush, 47.1% plan to vote for Kerry
  •      3.1% are undecided
  •      1.4% plan to vote for another candidate (e.g. Nader)
  •      Margin of error: 2.9%
  •      However, 56.9% believe Bush will win the election

Gender

  •      Among technology businessmen, Bush leads by 7.4%
  •      Among technology businesswomen, Kerry leads by 17.3%%

What issues are most important to you as you decide who to vote for?

  •      Bush technology voters care most about:

1.     Defense / Homeland security (cited by 85.3% of Bush voters)

2.     Taxes (68.6%)

3.     Economy (67.5%)

4.     Principles & values (59.3%)

  •         Kerry technology voters care most about:

1.     Economy (cited by 83.6% of Kerry voters)

2.     Jobs & unemployment (76.9%)

3.     Foreign policy (65.0%)

4.     Healthcare (62.8%)

  •         Undecided voters care most about:

1.     Economy (cited by 77.8% of undecided voters)

2.     Defense / Homeland security (75.0%)

3.     Jobs & unemployment (72.2%)

4.     Tie: Taxes & Healthcare (each cited by 63.9% of undecideds)

Party affiliation

  •         There's a lot of party-line voting -- about 90% of technology voters who identify as Republican or Democrat plan to vote for their party's candidate.
  •      Moderates favor Kerry. Among technology voters who don't identify strongly with either party, Kerry leads by 14.9%.

Age

  •      Bush's support is strongest among technology professionals 35 to 65 year olds. Kerry leads among younger technology voters.

Company Size

  •      Kerry holds a slight lead in small technology companies -- 3.4% of people at technology companies with less than 100 employees support Kerry.
  •      Bush is way out in front at larger technology companies (companies with over 100 employees), where he leads by 10.7%.

Industries

  •      Computers & Technology industries are about evenly split between Bush and Kerry.
  •      By contrast, 3,799 respondents from other industries favored Bush by 11.1%.

State-by-state

  •      Among Computers & Technology professionals, Bush is doing particularly well in battleground states. In these states, Bush leads by 6.5% (versus Kerry's razor-thin advantage of 0.8% in all other states).

By profession

  •      Technology management favors Bush by 7.5%; Technology non-management favors Kerry by 1.8%.

The rest of the world

  •      Respondents from the Computers & Technology industry outside the U.S. strongly support Kerry.
  •      Kerry draws the support of 73.2% of international technology respondents; Bush gets only 13.4% of their "vote."
  •      That's a 59.7% lead for Kerry among non-U.S. respondents in Technology.

NOTE TO EDITOR:

The full survey/findings are available complimentary for credentialed members of the media.

About KnowledgeStorm

Founded in 1998, KnowledgeStorm is the Internet’s top-ranked technology search site. With the largest online index of IT solutions, KnowledgeStorm offers technology buyers a free, easy and comprehensive means to match business requirements to a "short list" of technology providers and to stay current on technology topics and trends. This information is available through the KnowledgeStorm Network, which includes http://www.knowledgestorm.com, specialty search sites and syndication partners. Technology vendors use KnowledgeStorm’s efficient, effective lead generation services to fill sales pipelines with motivated and educated buyers. For more information, visit http://www.knowledgestorm.com.

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Meredith A.C. Roth
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