(PRWEB) October 28, 2004
Microsoft UK is using eDigitalResearch, the leader in online market research, to understand online activity and trends and the opinions of its online customers. With one of the worldÂs most visited websites, MicrosoftÂs online presence is clearly a fundamental business tool and informed development is key.
Alex Reeve, Group CRM Lead for Microsoft UK, explains that versatile eCustomerOpinions survey tool from eDigital Research feed the continuous Microsoft UK online improvement programme: ÂWe can systematically point research at specific areas to drive activity and efficiency, and to address any issues. The impact of our improvements can then be measured.Â
ÂWe are committed to achieving the best possible understanding of our online customers in order for them to get the most from their Microsoft relationship,Â Alex sums up.
Background to eDigitalResearch.com
Since 1999 eDigitalResearch.com (eDR) has been a leading provider of online market research. eDR has developed a package of integrated web based research tools that provide immediate feedback and measurement of user opinions, customer satisfaction, loyalty and website usability.
Working closely with Sky News, eDR has also developed a web based omnibus research tool providing clients with immediate data allowing them to make informed decisions in the fast moving, competitive business economy.
eDigitalResearch.com has designed and developed 3 proprietary online research tools:-
Products: eMysteryShopper.comÂ (eMS) specialises in the in-depth and structured study of website usability, functionality, supporting logistics and customer service through our unique panel of profiled Internet users. eMS enables our clients to benchmark their own site against their competitors and identify the key drivers of loyalty and customer satisfaction. eMS provides detailed moderated reporting and recommendations for increasing online conversion rates, greater usage and improved loyalty.
eCustomerOpinionsÂ (eCos) delivers fast and inexpensive real time research and feedback direct from site visitors and opt-in email contacts. eCos enables our clients to understand real user opinions, monitor service performance, profile users and track the impact of site developments. eCos provides immediate unmoderated online reporting with the ability for trending, data filtering and benchmarking.
eGlobalPanelÂ (eGP) provides a panel of digital users who can be researched on any subject and on any digital communication medium. Segmented by geography or demographic profile they provide an ideal base of opinion for any PR research or product related issues. This technology is also being utilised with the Sky News ePanel.
Michelle Fuller Â
e-mail: [email protected]
Telephone 01489 772920
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