Los Angeles, CA (PRWEB) October 26, 2004
Leveraging their stunning innovation that allows website users to instantly zoom in on an image, A Far Site Better (http://www.afarsitebetter.com) has been nominated to receive an AD:TECH Award in the Best Interactive Technology category for their product realZOOM (http://www.realzoom.com) at the 8th Annual AD:TECH Awards November 8, 2004 in New York City.
"These Awards represent a level of professionalism rarely seen, and include a wide range of industry giantsÂ said Rob Graham, Chairman of Judges. A Far Site Better, a Southern California-based boutique web design firm was nominated along with two major players, Walt Disney Internet Group and AvantGo.
ÂItÂs good to know that it doesnÂt always matter how big your company is; itÂs all about enhancing the end-users web experience,Â said Steven Laff, A Far Site Better President. ÂWeÂre thrilled, and frankly amazed, to be surrounded by Disney and AvantGo.Â
About the realZOOM Technology
realZOOM is the fastest, easiest way for online shoppers to get super close-up views on a product without any extra software or browser plug-ins to download. For website owners, realZOOM is a supremely cost-effective technology that requires no additional servers, bandwidth, streaming costs, processor license fees, or CPU drain. What's more, realZOOM works with any existing quality photographic asset, eliminating the need for additional expensive photo shoots.
Web shoppers Â such as those on http://www.rampage.com Â simply mouse over an image, and the zoomed-in portion pops up automatically in real time (even on dial-up) to give the user stunning detail of the item. Mouse off the image, the realZOOM window disappears.
realZOOM in action at Rampage.com
Rampage Clothing Company, a well-known brand to America's young female fashionistas, was never able to translate the in-store excitement of their clothing line to a website experience. After teaming up with A Far Site Better to develop their new site, realZOOM technology was added to simulate the Âreal life shopping experienceÂ that Rampage.comÂs customers were missing.
ÂWe believed that our clothing line would come alive with realZOOM and our shoppers would feel that they were seeing the merchandise as if they were in a store without the technology getting in the way,Â states Francheska Anderson, Director of Rampage.com. ÂWe felt that this intuitive and easy-to-use technology would actually become part of the fun of shopping at Rampage.com while increasing sales along the way.Â
In fact, that is exactly what happened. Sales increased 40% in the first 24 hours after launch (compared to the previous day and identical time periods for the prior 8 weeks) and first weekend sales were up 67%. During the first three weeks, cart conversions increased from under 8% to over 17% and checkout completions increased from an average of under 40% to 100%!
Rampage.com shopper response has been fantastic, not just in sales volume, but in customer satisfaction as well. Here are a few of the many email comments sent to Rampage about their new website with realZOOM:
. Â I love the idea of zooming in on any item, and it's so simple to use. IÂve never seen a website more in-touch with what I need when shopping online. This feature should improve your sales by 100%! I can really see what I'm getting...I love it.
. Â I love your site, when I scroll over the item I can see a close up view. I love the ease of use too, itÂs great. I wish more sites were like Rampage, it makes shopping so much easier.
. Â The new site is awesome; the best shopping site IÂve seen. The zoom enlargement is fantastic!
. Â You did an absolutely wonderful job with the new Rampage.com. Your design has made it so much easier to truly see the merchandise and put things together. My shopping experience is 1000% better!
Now entering its 9th year, AD:TECH is the industryÂs most comprehensive forum dedicated to the interactive advertising and marketing sectors. Exhibitors include industry giants such as America Online, Overture and Google. For more information about AD:TECH go to: http://www.ad-tech.com.
A Far Site Better
A Far Site Better extends the traditional scope of the web experience to improve and revitalize, or in some cases, resuscitate a companyÂs existing website and online profile. A Far Site BetterÂs real strength lies in their ability to deliver personal attention, combined with unique platform technology. By analyzing a clientÂs needs, especially in the light of previous experience, A Far Site Better takes their clients to the next level with customized, cost-effective solutions. Visit them on the web at http://www.afarsitebetter.com.
One Straight Line
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