New York American Marketing Association to Hold Panel Discussion on Advergaming and In-Game Advertising

On November 12, 2004, The New York American Marketing Association will host the next installment in their Town Forum Series - “Advergaming: The Revolution Marketers Need to Join.”

New York, NY (PRWEB) October 28, 2004

Stuart Elliott, Advertising Columnist for the New York Times will be moderating a panel of those in the trenches, making the deals and crafting the way advertisers are effectively connecting with consumers via in-game advertising and custom branded games.

Panelists include:

  • Niels Aillaud, Web Marketing Director, LG InFocom (a division of LG Electronics)
  • Brandon Berger, Next Generation Interactive, OgilvyOne Worldwide
  • Dave Evans, Strategy Director, Integration Services, GSD&M
  • Sam Huxley, Chief Strategic Officer, Bounce Interactive Gaming (BIG)
  • Dave Madden, EVP, Marketing and Business Development, WildTangent

Discussion topics include: What are the pros and cons marketers need to know before investing to this form of advertising? How does a consumer’s ‘gaming experience’ integrate into the advertiser's overall marketing program? What type of ROI can advertisers expect when using these strategies?

The event will occur the morning of November 12, 2004 at the McGraw-Hill Auditorium located at Avenue of the Americas and 49th Street, NYC - with check-in and continental breakfast available at 8:00am, and the discussion scheduled to start at 8:30am. The discussion, with Q&A is scheduled to end at 10:00am

Pre-registration is recommended.

For full event details visit: http://www.nyama.org/events/TF_advergaming.htm

About New York American Marketing Association

A professional membership association, New York American Marketing Association exists to advance the practice and understanding of effective marketing through industry awards, publications, conferences, websites and career development resources. It is the proud sponsor of the EFFIE® Awards saluting the year’s most effective advertising campaigns, and is publisher of the GreenBook® the leading directory of marketing research companies and services worldwide.

Contact:

Gina Gutierrez

New York AMA

212-6877-3280 ext 245

ggutierrez@nyama.org

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