(PRWEB) October 27, 2004
Beginning on Tuesday, November 2, at 11 AM PST owners and managers of small businesses throughout America will have access to a valuable new resource to help them grow their business. Author and consultant, Jeanette McMurtry, and veteran marketing leader, John Cooper, will co-host a new radio show titled Big Business Marketing for Small Budgets, dedicated to helping small businesses thrive and compete with any size competitor. The show is based upon McMurtryÂs book, ÂBig Business Marketing for Small Business BudgetsÂ (McGraw-Hill 2003) and will be broadcast every Tuesday from 11 AM Â 12 noon PST on the Business America Radio http://www.businessamericaradio.com/, a Surfnet Media Group, Inc. network (OTCBB:SFNM.ob).
Barry Goldwater, Jr., representing a California congressional district, will be the showÂs first guest, appearing on election day, November 2. He will share lessons from successful political campaigns that teach business owners how to build emotional connections with customers and secure support.
ÂWe are very excited to be able to launch our show with Barry Goldwater, Jr., and share with our guests his fascinating experiences in political marketing and wisdom for connecting emotionally with people and securing their trust and support,Â said co-hosts McMurtry and Cooper. ÂThe goal of our show is to help business owners rethink their marketing priorities by sharing with them leading practices from some of the nationÂs top experts in their fields, such as Barry Goldwater.Â
John Cooper, chief dreamweaver for Western Ways Marketing and senior fellow of the American Leadership Forum, will lend valuable insights on leadership principles and their place in todayÂs business marketing environment. Results of his work have been profiled on ABC World News Tonight with Peter Jennings. Jeanette McMurtry, principal of The McMurtry Group, will share insights from her experience working for a Fortune 100 company, worldwide marketing agencies, high-tech start-up, and small businesses, along with innovative techniques from her book.
To access the show, log on to http://www.businessamericaradio.com/ Listeners with questions, comments or opinions are encouraged to call in live, toll-free at 1-866-233-7861. More information about the program, future guests, and each host can be found at http://www.mcmurtrygroup.com/ and http://www.westernwaysmarketing.com/ For more information on Mr. Goldwater visit http://www.barrygoldwaterjr.com/