775,000 Voters Seek Last-Minute Guidance from Online Political Quiz

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Since the Democratic National Convention in July, 775,000 people have taken the World's Smallest Political Quiz, an interactive quiz that pinpoints a person's political ideology. Currently, more than 14,000 people a day are flocking to http://www.TheAdvocates.org/quiz to take the Quiz. If the surge continues, as many as 100,000 more will take it by Election Day.

Three-quarters of a million people have taken an online political quiz in the final months before the Nov. 2 election -- suggesting that vast numbers of undecided voters are searching for a final ideological insight to help them decide how to vote.

Since the Democratic National Convention in July, 775,000 people have taken the World's Smallest Political Quiz, an interactive quiz that pinpoints a person's political ideological. Currently, more than 14,000 people a day are flocking to http://www.TheAdvocates.org/quiz to take the Quiz. If the surge continues, as many as 100,000 more will take it by Election Day.

Those numbers suggest the Quiz could play an under-the-radar role in the Presidential election, says Sharon Harris, president of the Advocates for Self-Government, the nonpartisan organization that created the Quiz (http://www.TheAdvocates.org).

"The online community is the forgotten swing state, and the World's Smallest Political Quiz could help determine which way it swings," she says.

According to polls, four to seven percent of voters are still undecided.

"The Quiz doesn't tell people who to vote for, or match them to a particular presidential candidate," Harris says. "But it does help people cast a more knowledgeable vote in line with their core beliefs. That makes it a valuable tool for undecided voters."

The World's Smallest Political Quiz was the first political quiz to go beyond the traditional Left-Right model of politics. After participants

answer 10 questions about personal and economic issues, the Quiz pinpoints their ideological position on a five-way chart that includes Conservative, Liberal, Centrist, Libertarian, and Statist.

The fact that voters are interested in something as "old-fashioned" as ideology might shock the experts, Harris says. "Voters may be trying to see through the election hype and attack ads, and make a decision based on something more fundamental -- their ideology," she says. "Wouldn't that be a nice surprise?"

The World's Smallest Political Quiz (http://www.TheAdvocates.org/quiz) is hailed as the Internet's most popular political quiz; more than 13,400 Web sites link to it. About 200 colleges and high schools use the Quiz to teach students about the political spectrum. Last week, the Times of London said the Quiz is "a revelation. For many it has exposed their true political leanings for the first time." In 2001, the Washington Post wrote, "The Quiz has gained respect as a valid measure of a

person's political leanings."

Contact: Bill Winter, Advocates for Self-Government

508-881-5875

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Bill Winter/Tom Kelley