Two Man Webzine Reaches Thousands Daily with Cutting Edge Web Technology

Baja Insider the webzine for Baja California, Mexico,using the latest in Blog and RSS Internet technology, has had an incredible surge in its readership.

(PRWEB) October 29, 2004 -- Once again, by using the newest in web technology www.bajainsider the webzine for those traveling, living and working in Baja California, Mexico, has had an incredible surge in its readership. With the use of the latest in Blog and RSS feed technology the Baja Road report has created a lot more exposure and traffic to the site.

We knew by having current road reports for the whole of the two states of Baja California that it would prove a valuable resource to our readers." As Tom Zyber, co-publisher of www.BajaInsider.com explains, We recently began using the Blog" technology to receive and make new posts, making it even easier to keep current. Then by converting it to the Atom, XML and RSS forms of syndication we have been able to provide a stream of steady updates that is really useful for those concerned with the road conditions of the 1000 mile long Trans-Peninsular Highway known as Baja One".

James Glover, also publisher of www.BajaInsider.com said, Because of the quickly changing climates found in Baja California and the lack of communications to keep people well informed of flash floods, road detours or construction our readers have been responding very well. We knew that this would be a perfect application for the Blog and RSS technology and it has proven to be so".

By syndicating the information people are able to receive updates, as they are posted, in any one of the many RSS readers available. We have several other applications that will be premiering in the next few weeks as we really see the value in sharing the information we have with others that may find it useful on their sites or desktop. By using the Blogs to ease the job of publishing we can see several areas that can benefit us and our readers without much effort." Zyber said. Our top 10 headlines have been available on RSS feed for 4 months now with great results. Readers know instantly when we update and other sites get auto-updated information that links back to the full story on our site."

If you are not familiar with this new technology and you have an online publication or business you may want to check out this, http://bajaroadreport.blogspot.com/ and other Blogs to see how your company may benefit. Glover has been in publishing and marketing for years and is very impressed with the automatic posting via email and with the syndication of articles and information. It is amazing to me at how easy it is has become to provide current content to those who want it."

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