REAL Magazine to Merger with Fit Body in 05'

The merger of REAL Magazine and Fit Body will create a hybird publication designed to give its target market a magazine that maximizes their investment of time and money!

New York, NY (PRWEB) October 29, 2004 -- Revue Media announced today that Fit Body magazine and REAL Magazine, beginning with the January 2005 issue, will merge to form a single, co-branded publication. The change will broaden the appeal to include women ages 25-50. Just as before the merger, Fit Body magazine will be the "REAL Womans Guide to Fitness, Health & Beauty"! Every issue features practical information on fitness, nutrition, workouts, recipes, celebrities, family issues, parenting, and financial topics.

"It's a real pleasure to work with the Fit Body team," says Tony Golden, CEO of Revue Media, Inc. "This partnership will allow us to give our readers what they were asking for -- a publication with more practical workout and health tips, as well as the lifestyle editorial they loved in REAL Magazine. Im also excited to team with Fit Body, Inc. and Lady of America to expand and enhance our nationwide REAL Woman Model Searches, sampling programs and overall readership," added Golden. To date weve had companies like Target, Wal-Mart, Suave, Now Foods, Clorox, Eden Foods, Jenny Craig, General Mills, General Foods and NBC all take part in these interactive events that bring both the magazines and our advertisers directly to the consumer."

The synergy between our two organizations is nothing short of palpable," says Fit Body publisher Gary Carelton. We are extremely excited to team with Revue Media and believe that our partnership will ultimately help to enlighten, inspire and educate our readers and gym members on topics that support their pursuit of a balanced, quality life." Carleton also added, From indoor advertising to sampling programs; from print advertising to radio; from national events to direct mail campaigns; this partnership will allow us to offer fully integrated, multi-media packages usually reserved for publications with circulations of over two million."

Beyond giving our readers an expanded editorial option in our new 164 page publication, we are very excited about the increased circulation (300,000 copies), newsstand promotions ($75,000) and sell through (over 40%) of this co-branded effort" says Sheri Wallace, Vice President of Marketing, Revue Media.. In conjunction with our high traffic web site, REAL Woman Events, Television, Radio and Sampling opportunities -- NO other mid-size magazine will be able to compete with our marketing package.

Revue Media, Inc. is a dynamic publishing and promotions company specializing in integrated media that targets women at key touch points. Under the leadership of experienced managers with a combined print, internet, editorial, publishing and marketing experience of more than 100 years, Revue Media offers advertisers the best of cross platform marketing. Find out more at www.realmagazine.net .

Carleton Publishing is a dynamic publishing and marketing company specializing in the production of consumer magazines via strategic partnerships with such organizations as Lady of America fitness centers, and others.

CONTACT: Tony Golden / Gary Carelton
REAL Magazine / Fit Body magazine
Email: tony@realmagazine.net
Phone: (435) 940-1510

###