Assisted Living and Eldercare Now Easier to Find with Launch of ElderCarelink from LongRun Strategies

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Free Internet Service Helps Match Consumers with Qualified Providers of Elder Care Services and Products

Robert F. Brooks and Kenneth E. Housman, Founders of LongRun Strategies, formally announced the launch of ElderCarelink, a free, internet-based referral service for individuals and families in search of elder care solutions. The new website supports families in finding everything from assisted living, nursing homes, and adult day care to home health care, care management, and other in-home products and services. With participating providers across the U.S., ElderCarelink identifies qualified elder care service providers and product suppliers who meet the specific needs for each family’s individual situation.

“Finding the right elder care provider for an aging loved one is not an easy process,” said Brooks. “Families all over the country are struggling, and, in turn, are looking for assistance in locating and choosing providers. That’s where ElderCarelink steps in. We take some of the burden off of the family by matching them with providers who are qualified to meet their specific needs.”

ElderCarelink contracts and manages a network of providers who sell products and services to seniors – primarily in the area of elder care. All of the participating providers are carefully screened prior to joining the network to ensure that they meet participation standards. In addition, each provider pays fees to participate, thereby allowing LongRun to provide the ElderCarelink service to consumers at no charge.

ElderCarelink employs proprietary needs matching technology and marketing techniques that seek out consumers in need and match them with providers who can deliver solutions. “Thousands of people are searching the web for elder care services and related products everyday,” added Housman. “Our job is to make that search process more efficient and effective by eliminating unqualified providers from the mix.”

The ElderCarelink provider network is currently open to new applicants and the company is recruiting high quality facilities and service providers nationally. “We are constantly looking to broaden access and give more choices and options for people in need”, added Brooks. “We are inundated with inquiries on a daily basis from all over the country, and our goal is to be able to match each and every one of these individuals with an elder care service provider or facility that can meet their particular needs.” Providers who are interested in becoming part of the network, including assisted living facilities, nursing homes, and home health care providers, can apply on-line at the company’s website.

ElderCarelink is owned and operated by LongRun Strategies, LLC, a privately-held consulting and strategic marketing company based in Massachusetts. Prior to founding LongRun, Mr. Brooks and Mr. Housman, who collectively have nearly 50 years experience in health care and technology, served as CEO and CFO, respectively, at Seniorlink, a national elder care company that provides full-service care management solutions to families, employers, and insurers across the U.S.

For more information about the new website, call 508-881-0830 or visit ElderCarelink.

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Robert F. Brooks
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