Sparks Launches Sales Mentor Program

Three New Associate Account Executives Join the Sparks Sales Team

PHILADELPHIA, PA (PRWEB) October 30, 2004 -- Sparks Exhibits & Environments, a leading creative event marketing agency, announces the launch of their new sales mentor program started October 1st. Three next-generation account executives have been hired or promoted in three offices across the country to initiate the program.

The mentor program was designed to expose newly appointed industry professionals to all aspects of event marketing. By partnering associate AEs with successful, professional senior sales leaders the associates are trained across many platforms and guided through the intricacies of the industry.

"Since 9-11 we have seen a tremendous fall-out of new sales talent coming into the event marketing business and this is a first step toward rebuilding the new generation sales force," explained Chris Kappes, Sparks executive vice president, sales & marketing. "Our new associate team members have the raw talent needed to be successful, this program will help guide and nurture their development."

In the Philadelphia office, Tim Malcarney and Daniel Reizes, former account managers, were promoted. Malcarney will remain in the Philadelphia office and Reizes has relocated to the Los Angeles office. Harry OLeary was been hired in the San Francisco office, all have been appointed to associate account executive positions.

About Sparks Exhibits & Environments
Sparks Exhibits & Environments is a division of Marlton Technologies, Inc. (ASE:MTY). For over 85 years, the company has provided world-class designs and cohesive entertainment and marketing programs for clients in over 45 countries. Sparks is headquartered in Philadelphia, with additional facilities in Atlanta, Chicago, Las Vegas, Los Angeles, Orlando, San Francisco and Amsterdam. Sparks creates themed environments, museums, corporate lobbies, special events, merchandising fixtures and tradeshow projects. For more information about Sparks Exhibits & Environments visit http://www.sparksonline.com.

For sales information, please contact sales@sparksonline.com, or contact Chris Kappes, Executive Vice President, Sales & Marketing, at (800) 925-7727 or via email at ckappes@sparksonline.com.

###