Cynthia Round, United Way Executive VP and Former P&G Marketing Director to Appear on “Brands on Demand” on BusinessAmerica Radio

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On Friday, October 29, 2004 at 11:00 AM PST, global marketing and branding expert, Cynthia Round, will join host Doug Rand on his show, Â?Brands on Demand,Â? on Business America Radio, http://www.businessamericaradio.com/, a Surfnet Media Group Inc. Network (OTCBB:SFNM.ob). Doug and Cynthia will discuss the growing impact of brand management among non-profits and how those lessons can be utilized for any business.

On Friday, October 29, 2004 at 11:00 AM PST, global marketing and branding expert, Cynthia Round, will join host Doug Rand on his show, “Brands on Demand,” on Business America Radio, http://www.businessamericaradio.com/, a Surfnet Media Group Inc. Network (OTCBB:SFNM.ob). Doug and Cynthia will discuss the growing impact of brand management among non-profits and how those lessons can be utilized for any business.

“I am excited to have such an authority on branding on my show to share with our listeners the impact of planning and positioning are and the importance it has on building your brand and building your business, “said host Doug Rand. “The goal of my show is to help business owners understand and utilize the tools that are out there to build their businesses by bringing to our global audience industry leaders such as Cynthia Round.”

About Cynthia Round

Cynthia Round joined United Way of America as Executive Vice President, Brand Strategy and Marketing, in October 2002. She brings to the national organization of the United Way system over 20 years of marketing and advertising experience in the business sector. At the Procter & Gamble Company and Ogilvy & Mather Advertising, she helped create, build and renovate domestic and global brands in categories ranging from packaged goods to high tech to entertainment. Since 1998, she has worked exclusively with public sector and non-profit organizations to apply the discipline of brand strategy and management.

About “Brands on Demand”

“Brand on Demand” with Doug Rand delves into to the world of successful brand management. Guests include journalists, brand managers at large and small companies, PR and advertising agencies and many others. To access the show, listeners need to log on to http://www.businessamericaradio.com/ Listeners can hear “Brands on Demand” on Businessamericaradio.com live every Friday at 11 AM PST with a rebroadcast at 11 PM PST. Archives of past interviews are available at http://www.brandside.com/ or http://www.businessamericaradio.com/ Listeners with questions, comments or opinions are encouraged to call in live, toll-free at 1-866-233-7861.

About Doug Rand

Doug Rand is the founder and president of Brandside Corporation, based in Charlotte, North Carolina. He has worked with hundreds of branding initiatives, creating names like Cadillac’s Escalade and Soundblaster’s Audigy, as well as positioning and assessing many others for Global Fortune 500s and start-ups alike.

About SurfNet Media Group, Inc.

SurfNet Media Group (http://www.surfnetmedia.com/) is an Internet digital entertainment media company producing and broadcasting live and on-demand talk radio content streamed globally over the Internet 24 hours per day, seven days per week. Founded in 1999, SurfNet produces and broadcasts over 100 programs weekly on its VoiceAmerica™ (http://www.voiceamerica.com/) and BusinessAmerica (http://www.businessamericaradio.com/) Radio networks.

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